Mackenzie Beck

Questioner
DISC Type : c

Field Marketing Manager at Vireo

Beacon, New York, United States

Overview

Mackenzie Beck is a seasoned cannabis marketing professional with over nine years of experience, primarily in the Arizona market. Starting as a budtender in 2015, she has since managed field marketing and brand strategy for prominent companies like Vireo and aerīz, demonstrating a deep understanding of the industrys evolution.

Outside of her professional life, Mackenzie enjoys relaxing at home or in her backyard sunshine. She has a distinct palate for food, favoring sweet, salty, and spicy combinations like hot Cheetos and spicy pickles with tajín, often followed by dark chocolate-covered fruit.

She began her career in the cannabis industry from what she describes as “humble beginnings” as a budtender.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Cannabis Marketing
Has over 9 years of experience in the Arizona cannabis market, working with dispensaries, clinics, and brands on marketing strategies.
Industry Networking
Her social media shows active participation in major industry events like Hall of Flowers and Revelry NYC, emphasizing the value of making new connections.
New York Market
Expresses excitement about being in the New York cannabis market during its current "transformative time, " highlighting recent event participation in the city.

Media Appearances

Mackenzie has no verified media appearances

Work History

4-2025
Field Marketing Manager at Vireo
1-2022 - 2-2024
Field Marketing Manager at aerīz
6-2020 - 10-2021
Marketing Coordinator & social media specialist at Hana Dispensaries
6-2019 - 5-2020
Marketing outreach manger at Green Star Doctors
4-2015 - 5-2019
Product Specialist at The Holistic Center

Education

Mackenzie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : Beacon, New York, United States Job Level : Middle Designation : Field Marketing Manager at Vireo
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Insights For Selling To Mackenzie

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mackenzie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mackenzie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mackenzie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mackenzie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Mackenzie

Personality Compatibility


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