Tyson Macdonald

Enthusiast
DISC Type : i

CFO at Vireo

United States

Overview

Tyson Macdonald is a strategy, finance, and M&A executive with over two decades of experience working with both startups and public companies. As the CFO at Vireo, he draws on extensive expertise in dynamic industries. He holds a BA from the College of the Holy Cross and is described as professional and easy to work with.

Outside of work, Tyson is a vocal supporter of his community and colleagues, frequently celebrating team achievements publicly. He shows immense pride in his childrens education and is passionate about innovative school curriculums, as demonstrated by his support for the Waldorf School of Baltimore.

He is a strong advocate for innovative education, publicly celebrating his childrens school for its nationally recognized curriculum.

Personality Overview

Optimistic

Amiable & Agreeable

Story Driven

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Cannabis Industry Finance
As CFO of Vireo and with experience at other cannabis companies, he is deeply involved in the financial strategy and M&A within this specific sector.
Team Recognition
His public posts frequently congratulate his teams and specific colleagues by name, showing he values recognizing hard work and giving credit to others for successes.
Innovative Education
He passionately supports his children's school, the Waldorf School of Baltimore, and has publicly celebrated its national recognition for its innovative curriculum.

Media Appearances

Employment Agreement between Vireo Growth Inc. and Tyson Macdonald. Featured in Justia

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Tyson Macdonald, Chief Financial Officer at Vireo Growth - ZoomInfo. Featured in ZoomInfo

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Work History

12-2024
CFO at Vireo
3-2024
Board Member at Avant Brands | TSX: AVNT
5-2022 - 11-2024
Chief Executive Officer at Nova Net Lease REIT
4-2020
Managing Partner at TrueRise Capital
2020 - 5-2022
Chief Financial Officer at Cloud Cannabis Co.

Education

1992 - 1996
BA from College of the Holy Cross

More Information

Social Presence :

Prographics :

Exp : 29 Location : United States Job Level : Leadership Designation : CFO at Vireo
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Insights For Selling To Tyson

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tyson is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Tyson

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Tyson move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Tyson take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Tyson

Personality Compatibility


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