MacKenzie Guyer in

MacKenzie Guyer

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Director Financial Services Field Marketing at ServiceNow
📍 New York City Metropolitan Area, United States

MacKenzie Guyer is a senior marketing leader with over 20 years of experience, currently serving as the Director of Financial Services Field Marketing at ServiceNow. She specializes in go-to-market strategy, demand generation, and building marketing engines that drive revenue growth in enterprise and public sector markets. Her colleagues describe her as strategic and adept at getting things done.

Outside of her professional role, MacKenzie is a passionate advocate and volunteer for the YMCA. She has served as Treasurer and is currently the Vice-CVO for the Lehigh Valley Region Advisory Board of the River Crossing YMCA, contributing to community programs like the annual Warming Station.

She played a key role in supporting the launch of FirstNet, a $6. 5 billion, 25-year government contract by AT&T to build a national public safety wireless network.

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Experience
19 Years
Current Role
Director Financial Services Field Marketing
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics MacKenzie cares about

GTM Strategy
A core focus throughout her career at ServiceNow, Lumen, and AT&T, where she has consistently led go-to-market strategies for enterprise and public sector segments.
Financial Services Marketing
Her current role at ServiceNow is focused on driving growth and brand presence specifically for the Financial Services business, one of the company's fastest-growing segments.
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Career

Work history

10-2025
Director Financial Services Field Marketing
ServiceNow
1-2022 - 4-2025
Director, Growth Marketing (Public Sector and Wholesale)
Lumen Technologies
9-2018 - 12-2021
Head of Federal Civilian Marketing
AT&T
7-2017 - 8-2018
Sales Enablement, FirstNet, Lead Channel Manager
AT&T
3-2011 - 6-2017
Internal and External Marketing Communications, Sr Marketing Manager
AT&T
In the press

Media appearances

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Education
1994 - 1998
Bachelor of Arts
Juniata College
1991 - 1994
Education details unavailable
Blair Academy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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