MacKenzie Guyer is a senior marketing leader with over 20 years of experience, currently serving as the Director of Financial Services Field Marketing at ServiceNow. She specializes in go-to-market strategy, demand generation, and building marketing engines that drive revenue growth in enterprise and public sector markets. Her colleagues describe her as strategic and adept at getting things done.
Outside of her professional role, MacKenzie is a passionate advocate and volunteer for the YMCA. She has served as Treasurer and is currently the Vice-CVO for the Lehigh Valley Region Advisory Board of the River Crossing YMCA, contributing to community programs like the annual Warming Station.
She played a key role in supporting the launch of FirstNet, a $6. 5 billion, 25-year government contract by AT&T to build a national public safety wireless network.
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