MacKenzie Guyer

Inquirer
DISC Type : dc

Director Financial Services Field Marketing at ServiceNow

New York City Metropolitan Area, United States

Overview

MacKenzie Guyer is a senior marketing leader with over 20 years of experience, currently serving as the Director of Financial Services Field Marketing at ServiceNow. She specializes in go-to-market strategy, demand generation, and building marketing engines that drive revenue growth in enterprise and public sector markets. Her colleagues describe her as strategic and adept at getting things done.

Outside of her professional role, MacKenzie is a passionate advocate and volunteer for the YMCA. She has served as Treasurer and is currently the Vice-CVO for the Lehigh Valley Region Advisory Board of the River Crossing YMCA, contributing to community programs like the annual Warming Station.

She played a key role in supporting the launch of FirstNet, a $6. 5 billion, 25-year government contract by AT&T to build a national public safety wireless network.

Personality Overview

Demanding

Hard To Convince

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

GTM Strategy
A core focus throughout her career at ServiceNow, Lumen, and AT&T, where she has consistently led go-to-market strategies for enterprise and public sector segments.
Financial Services Marketing
Her current role at ServiceNow is focused on driving growth and brand presence specifically for the Financial Services business, one of the company's fastest-growing segments.
YMCA Advocacy
She is deeply involved with the YMCA, holding leadership roles on the advisory board and actively promoting its community initiatives like the Warming Station.

Media Appearances

MacKenzie has no verified media appearances

Work History

10-2025
Director Financial Services Field Marketing at ServiceNow
1-2022 - 4-2025
Director, Growth Marketing (Public Sector and Wholesale) at Lumen Technologies
9-2018 - 12-2021
Head of Federal Civilian Marketing at AT&T
7-2017 - 8-2018
Sales Enablement, FirstNet, Lead Channel Manager at AT&T
3-2011 - 6-2017
Internal and External Marketing Communications, Sr Marketing Manager at AT&T

Education

1994 - 1998
Bachelor of Arts from Juniata College
1991 - 1994
Education details unavailable from Blair Academy

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director Financial Services Field Marketing at ServiceNow
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Insights For Selling To MacKenzie

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with MacKenzie is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from MacKenzie

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will MacKenzie move?

  • Their decision making speed is somewhere in the middle.
  • Can MacKenzie take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And MacKenzie

Personality Compatibility


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