Maddie Heery

Evaluator
DISC Type : scd

Digital Strategist at Approach Marketing

Columbus, Ohio, United States

Overview

Maddie Heery is a Digital Strategist at Approach Marketing with over a decade of experience helping brands with social media, content development, and influencer marketing. Her award-winning work spans CPG, retail, and non-profit sectors. She holds a Bachelor of Arts in Communication from Denison University.

Outside of her marketing career, Maddie has a passion for writing, demonstrated by her minor in English Writing. Her past extensive work with Make-A-Wish shows a dedication to cause-driven organizations and community involvement. She also participated in fundraising for CancerFree KIDS.

She has won an award for fiction writing, the Danner Lee Mahood Award.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Social Media Strategy
Her core expertise involves shaping digital strategies with a focus on social media advertising, content development, and analytics for a wide range of industries.
Non-Profit Marketing
Managed the digital and social media program for the nation's largest Make-A-Wish chapter, establishing a gold standard for other chapters.
Fiction Writing
She earned a minor in English Writing from Denison University and has won the Danner Lee Mahood Award for Fiction.

Media Appearances

Maddie has no verified media appearances

Work History

1-2017
Digital Strategist at Approach Marketing
12-2015 - 1-2017
Digital Media & Marketing Manager at Make-A-Wish Ohio, Kentucky & Indiana
7-2015 - 12-2015
Marketing Project Manager at Make-A-Wish Ohio, Kentucky & Indiana
8-2014 - 7-2015
Marketing Communications Assistant at Make-A-Wish Ohio, Kentucky & Indiana
4-2014 - 8-2014
Marketing Intern at FleishmanHillard

Education

2010 - 2014
Bachelor of Arts (B.A.) from Denison University
2012 - 2012
Semester Abroad in London-Internship Program from Arcadia University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Columbus, Ohio, United States Job Level : Junior Designation : Digital Strategist at Approach Marketing
URL has been copied!

Insights For Selling To Maddie

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maddie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Maddie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Maddie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Maddie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Maddie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.