Madeleine Ware in

Madeleine Ware

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Head of Marketing & New Business at Serviceplan Group UK
📍 United Kingdom

Madeleine Ware is the Head of Marketing & New Business for House of Communication UK, which integrates Serviceplan Group and Mediaplus Group. A graduate of The University of Sheffield, she holds an IPA Foundation Certificate and plays a key role in driving growth and market presence for the integrated agency group.

Outside of her primary role, Madeleine shows a keen interest in creative methodologies and sources of inspiration from unconventional fields. She explores how concepts from other disciplines, such as music and DJing, can be applied to enhance business communication and presentation skills.

She is interested in the art of pitching, having attended a workshop that draws parallels between a DJs craft and delivering a compelling business presentation.

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Experience
7 Years
Current Role
Head of Marketing & New Business
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Madeleine shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Madeleine cares about

AI Adoption
She was recently involved in an event called "Unlocking the RenAIssance, " which focused on the key insights of AI adoption in the industry.
Creative Pitching
Expressed enthusiasm for a talk titled "Last Night a DJ Saved My Pitch, " which applied lessons from DJing to improve presentation skills.
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Career

Work history

12-2025
Head of Marketing & New Business
Serviceplan Group UK
2-2025
Head of Marketing & New Business
Mediaplus UK
10-2020 - 2-2025
Head of Marketing & New Business
Mediaplus UK
7-2016 - 10-2020
Marketing & New Business Manager
Mediaplus UK
10-2020
Head of Marketing & New Business
Behave
In the press

Media appearances

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Education
2008 - 2011
BA
The University of Sheffield
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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