Madeleine Ware

Enthusiast
DISC Type : i

Head of Marketing & New Business at Serviceplan Group UK

United Kingdom

Overview

Madeleine Ware is the Head of Marketing & New Business for House of Communication UK, which integrates Serviceplan Group and Mediaplus Group. A graduate of The University of Sheffield, she holds an IPA Foundation Certificate and plays a key role in driving growth and market presence for the integrated agency group.

Outside of her primary role, Madeleine shows a keen interest in creative methodologies and sources of inspiration from unconventional fields. She explores how concepts from other disciplines, such as music and DJing, can be applied to enhance business communication and presentation skills.

She is interested in the art of pitching, having attended a workshop that draws parallels between a DJs craft and delivering a compelling business presentation.

Personality Overview

Story Driven

Consensus Focused

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

AI Adoption
She was recently involved in an event called "Unlocking the RenAIssance, " which focused on the key insights of AI adoption in the industry.
Creative Pitching
Expressed enthusiasm for a talk titled "Last Night a DJ Saved My Pitch, " which applied lessons from DJing to improve presentation skills.
New Business Growth
Her role is centered on driving new business, and she was instrumental in the official UK launch of the "House of Communication" to foster growth.

Media Appearances

Madeleine has no verified media appearances

Work History

12-2025
Head of Marketing & New Business at Serviceplan Group UK
2-2025
Head of Marketing & New Business at Mediaplus UK
10-2020 - 2-2025
Head of Marketing & New Business at Mediaplus UK
7-2016 - 10-2020
Marketing & New Business Manager at Mediaplus UK
10-2020
Head of Marketing & New Business at Behave

Education

2008 - 2011
BA from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing & New Business at Serviceplan Group UK
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Insights For Selling To Madeleine

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madeleine is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Madeleine

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Madeleine move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Madeleine take some risk or not?

  • They can take some low-probability risks if needed.

You And Madeleine

Personality Compatibility


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