Celine Saturnino

Collaborator
DISC Type : si

Chief Executive Officer at Mediaplus UK

United Kingdom

Overview

As CEO of Mediaplus UK, Celine Saturnino leads the agencys strategic direction, focusing on multi-channel media investment and technology partnerships. A UCL Geography graduate, she is frequently described by colleagues as a strategic, insightful, and people-oriented leader, recognized for embedding a unique behavioral planning proposition within the agency.

Celine is a passionate advocate for developing talent and fostering an inclusive culture. She actively mentors emerging leaders and champions better female representation across the media industry. She strongly advises maintaining a healthy work-life balance, believing you are no good to anyone if you are "running on empty all the time. "

She co-authored a publication on leveraging neuroscience to understand consumer behavior, moving beyond standard industry measurement techniques.

Personality Overview

Fair-minded

Consensus Builder

Example Driven

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Behavioural Planning
It is the core proposition of her agency. She emphasizes using behavioural science to understand human drivers and create impactful media strategies for clients like Hiscox.
Talent Development
She actively mentors emerging leaders and has cultivated an agency culture with retention rates around 100% better than the industry average.
Women in Leadership
As the first woman to join her company's board, she is a vocal advocate for improving female representation and creating opportunities across the industry.

Media Appearances

The rise of indie agencies: in conversation with Mediaplus UK CEO Celine Saturnino. Featured in New Digital Age

See Now

Work History

2-2025
Chief Executive Officer at Mediaplus UK
5-2024 - 2-2025
Chief Executive Officer at Mediaplus UK
11-2020 - 5-2024
Chief Operating Officer at Mediaplus UK
1-2017 - 11-2020
Chief Commercial Officer at Total Media
9-2010 - 6-2012
Client Director at Media Contacts

Education

1997 - 2000
Geography BA from UCL
Education details unavailable from Gumley House

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Mediaplus UK
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Insights For Selling To Celine

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Show genuine interest in solving their problems

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Celine is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Celine

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Celine move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Celine take some risk or not?

  • They are unlikely to take many risks.

You And Celine

Personality Compatibility


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