Madhusudhan Rao Chirumalla

Questioner
DISC Type : c

Chief Executive Officer at AppEx Semiconductor Pvt Ltd

Bengaluru, Karnataka, India

Overview

Madhusudhan Rao Chirumalla is the CEO of AppEx Semiconductors, bringing 18 years of industry experience from both Tier-1 companies like Broadcom and startups. He possesses strong technical skills in front-end VLSI activities and deep knowledge of high-speed networking and security protocols. He holds an M. Tech from the Indian Institute of Technology, Roorkee.

His career journey from Principal Engineer at major corporations to founding and leading his own semiconductor company provides him with a unique and comprehensive perspective on the industry.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Semiconductor Leadership
As the CEO of AppEx Semiconductors, he has experience managing VLSI teams and delivering products to major global clients like Cisco, Google, and Samsung.
High-Speed Protocols
His profile highlights strong knowledge in high-speed networking protocols such as Ethernet (up to 100G), Fibre Channel, PCI Express, and SATA.
VLSI & Chip Design
His technical expertise covers the front-end chip design lifecycle, including RTL, functional verification, STA, formal verification, and silicon debugging.

Media Appearances

Madhusudhan has no verified media appearances

Work History

6-2018
Chief Executive Officer at AppEx Semiconductor Pvt Ltd
2008 - 2018
Principal Engineer at Broadcom Inc.
2007 - 2008
Staff Engineer at Microchip Technology Inc.
2005 - 2007
Sr design engineer at Sinett semiconductors
2003 - 2005
Sr design engineer at Centillium Communications

Education

1997 - 1999
M.tech from Indian Institute of Technology, Roorkee
1993 - 1997
Bachelor of Technology - BTech from JNTU College of Engineering, Kakinada

More Information

Social Presence :

Prographics :

Exp : 26 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Chief Executive Officer at AppEx Semiconductor Pvt Ltd
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Insights For Selling To Madhusudhan Rao

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madhusudhan Rao is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Madhusudhan Rao

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Madhusudhan Rao move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Madhusudhan Rao take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Madhusudhan Rao

Personality Compatibility


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