Madison Tannenbaum

Wildcard
DISC Type : sic

Director of Marketing, B2B Growth at Betterment

Brooklyn, New York, United States

Overview

Madison has no verified overview

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Madison has no verified topics they care about

Media Appearances

Madison has no verified media appearances

Work History

1-2026
Director of Marketing, B2B Growth at Betterment
1-2024 - 1-2026
Senior Manager, B2B Marketing & Growth at Betterment
3-2022 - 1-2024
Marketing Manager at Betterment
1-2021 - 5-2021
Acquisition Marketing Lead at Hiscox USA
8-2018 - 12-2020
CRM and Acquisition Manager at Hiscox USA

Education

Bachelor of Arts from Boston College
International Relations and Affairs from Universitat Pompeu Fabra

More Information

Social Presence :

Prographics :

Exp : 7 Location : Brooklyn, New York, United States Job Level : Mid-senior Designation : Director of Marketing, B2B Growth at Betterment
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Insights For Selling To Madison

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madison is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Madison

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Madison move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Madison take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Madison

Personality Compatibility


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