Mads Hannibal Rasmussen

Critic
DISC Type : C

Head of Paid Media at Brandhouse

Copenhagen, Capital Region of Denmark, Denmark

Overview

Mads is the Head of Paid Media at Brandhouse, bringing over seven years of experience in performance-based marketing. He is a Meta Certified Media Buying Professional with a Bachelor of Science in Digital Media and Design. Mads excels at achieving marketing goals through a data-driven, creative approach.

He is passionate about developing marketing campaigns with a positive social impact, such as his work on a project to address loneliness among young people. Mads values building strong brands by genuinely listening to customers and fostering authentic connections through creative and meaningful advertising.

Unique fact: Mads is a serial entrepreneur who co-founded the international iGaming platform OddsProfit and founded his own digital media consultancy, NewConsulting ApS.

Personality Overview

Negotiator

Precise

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Performance Marketing
Emphasizes measuring performance in all aspects of marketing and sales with a clear focus on ROAS.
Paid Media Strategy
As Head of Paid Media and a former consultant, he develops advanced media strategies across Google, Meta, and other digital touchpoints.
Brand Storytelling
Shares campaigns he admires that connect with audiences emotionally, believing strong brands are built by listening to those who know them best.

Media Appearances

Mads has no verified media appearances

Work History

2-2023
Head of Paid Media at Brandhouse
2-2022 - 2-2023
Paid Social Konsulent at Brandhouse
1-2019 - 8-2024
Owner at NewConsulting ApS
12-2016 - 1-2022
Co-Founder at OSP Group ApS
9-2015 - 10-2016
Digital Media Manager at Footy.dk

Education

2015 - 2018
Bachelor of science in Digital media and design from IT-Universitetet i København
2011 - 2014
Student at 2014 from Odsherreds Gymnasium

More Information

Social Presence :

Prographics :

Exp : 10 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Paid Media at Brandhouse
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Insights For Selling To Mads Hannibal

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mads Hannibal is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mads Hannibal

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mads Hannibal move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mads Hannibal take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mads Hannibal

Personality Compatibility


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