Mads Hannibal Rasmussen in

Mads Hannibal Rasmussen

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Head of Paid Media at Brandhouse
📍 Copenhagen, Capital Region of Denmark, Denmark

Mads is the Head of Paid Media at Brandhouse, bringing over seven years of experience in performance-based marketing. He is a Meta Certified Media Buying Professional with a Bachelor of Science in Digital Media and Design. Mads excels at achieving marketing goals through a data-driven, creative approach.

He is passionate about developing marketing campaigns with a positive social impact, such as his work on a project to address loneliness among young people. Mads values building strong brands by genuinely listening to customers and fostering authentic connections through creative and meaningful advertising.

Unique fact: Mads is a serial entrepreneur who co-founded the international iGaming platform OddsProfit and founded his own digital media consultancy, NewConsulting ApS.

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Experience
10 Years
Current Role
Head of Paid Media
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mads cares about

Performance Marketing
Emphasizes measuring performance in all aspects of marketing and sales with a clear focus on ROAS.
Paid Media Strategy
As Head of Paid Media and a former consultant, he develops advanced media strategies across Google, Meta, and other digital touchpoints.
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Career

Work history

2-2023
Head of Paid Media
Brandhouse
2-2022 - 2-2023
Paid Social Konsulent
Brandhouse
1-2019 - 8-2024
Owner
NewConsulting ApS
12-2016 - 1-2022
Co-Founder
OSP Group ApS
9-2015 - 10-2016
Digital Media Manager
Footy.dk
In the press

Media appearances

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Education
2015 - 2018
Bachelor of science in Digital media and design
IT-Universitetet i København
2011 - 2014
Student at 2014
Odsherreds Gymnasium
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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