James Hickman

Initiator
DISC Type : Di

Chief Consumer Officer at Global

Royal Tunbridge Wells, England, United Kingdom

Overview

James is a senior consumer and digital leader with a 20-year track record of scaling direct-to-consumer businesses. As a Board Director and Chief Consumer Officer at Global, he is accountable for consumer growth, monetization, and the expansion of the companys direct-to-consumer portfolio, including Global Player.

His interests suggest a passion for modern entertainment, including interactive gaming and film. He follows major entertainment companies like PlayStation and Sony Pictures Entertainment, indicating a personal connection to the digital media landscape he navigates professionally.

He recently led Globals acquisition of The Overlap, the award-winning sports media group co-founded by football legend Gary Neville.

Personality Overview

Risk-Accepting

Friendly Challenger

Impact-Oriented

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

DTC Business Scaling
His entire career and current role as Chief Consumer Officer at Global are focused on building and scaling direct-to-consumer businesses and products.
Digital Monetization
A core accountability in his board-level role is turning audience scale into sustainable, profitable growth through strategies like subscriptions and competitions.
In-Car Entertainment
He recently announced the launch of the Global Player app on the Android Automotive platform in BMW and MINI vehicles across the UK.

Media Appearances

James has no verified media appearances

Work History

2-2026
Chief Consumer Officer at Global
6-2023 - 2-2026
Chief Digital Product Officer at Global
11-2021 - 6-2023
Chief Digital Officer and Managing Director - Global Player at Global
9-2013 - 11-2021
Chief Digital and Innovation Officer at Global
10-2009 - 8-2013
Director of Product at DAZN Group

Education

James has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Royal Tunbridge Wells, England, United Kingdom Job Level : Leadership Designation : Chief Consumer Officer at Global
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from James

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can James take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And James

Personality Compatibility


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