James Hickman in

James Hickman

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Chief Consumer Officer at Global
📍 Royal Tunbridge Wells, England, United Kingdom

James is a senior consumer and digital leader with a 20-year track record of scaling direct-to-consumer businesses. As a Board Director and Chief Consumer Officer at Global, he is accountable for consumer growth, monetization, and the expansion of the companys direct-to-consumer portfolio, including Global Player.

His interests suggest a passion for modern entertainment, including interactive gaming and film. He follows major entertainment companies like PlayStation and Sony Pictures Entertainment, indicating a personal connection to the digital media landscape he navigates professionally.

He recently led Globals acquisition of The Overlap, the award-winning sports media group co-founded by football legend Gary Neville.

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Experience
25 Years
Current Role
Chief Consumer Officer
Job Level
Leadership
Location
Royal Tunbridge Wells, England, United Kingdom
Personality Overview

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Priorities

Topics James cares about

DTC Business Scaling
His entire career and current role as Chief Consumer Officer at Global are focused on building and scaling direct-to-consumer businesses and products.
Digital Monetization
A core accountability in his board-level role is turning audience scale into sustainable, profitable growth through strategies like subscriptions and competitions.
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Career

Work history

2-2026
Chief Consumer Officer
Global
6-2023 - 2-2026
Chief Digital Product Officer
Global
11-2021 - 6-2023
Chief Digital Officer and Managing Director - Global Player
Global
9-2013 - 11-2021
Chief Digital and Innovation Officer
Global
10-2009 - 8-2013
Director of Product
DAZN Group
In the press

Media appearances

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Education

James has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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