Peter Mossman

Energizer
DISC Type : I

Director Of Production and Strategic Delivery, Interactive and ITL at ITV

Greater London, England, United Kingdom

Overview

Peter Mossman is a Director at ITV specializing in digital and e-commerce strategy within the broadcast industry. He has extensive experience in people and change management, leading a profitable and commercially focused business unit. Peter holds a degree in Environmental Biology from Essex University.

His career path shows a unique transition from a scientific background in Environmental Biology to becoming a creative and commercial leader in television and digital media.

Personality Overview

Big Picture Person

Relationship Oriented

Enthusiastic

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Creative Team Leadership
Driven by the challenge of managing and developing commercially focused teams with diverse skill sets including production, marketing, and technical development.
Digital & E-commerce Strategy
A specialist in delivering digital, broadcast, and e-commerce strategies, with a focus on running a highly profitable business unit within ITV.
Interactive TV
Possesses a deep background in interactive television, having managed and developed interactive games and participation services for Sony, Playjam, and ITV.

Media Appearances

Peter has no verified media appearances

Work History

5-2012
Director Of Production and Strategic Delivery, Interactive and ITL at ITV
4-2006 - 5-2012
Head Of Production, Interactive and TV Platforms at ITV
9-2004 - 4-2006
Lead Interactive Producer at ITV
8-2002 - 10-2004
Executive Producer /Head of Games at Sony Go Play TV and Yoomedia
8-2001 - 8-2002
Executive Producer at Playjam (Static 2358)ltd

Education

1992 - 1993
Environmental Biology from Essex University
1990 - 1993
A'levels from Chichester College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director Of Production and Strategic Delivery, Interactive and ITL at ITV
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Peter

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Peter take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Peter

Personality Compatibility


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