Magda Pawelec

Commander
DISC Type : D

Senior Director, Head of Brand Marketing at Whirlpool Corporation

Chicago, Illinois, United States

Overview

Magda Pawelec is a marketing executive with over 20 years of experience leading brand growth and global marketing transformations for iconic brands at Whirlpool and 3M. Described by colleagues as an inspirational, caring, and driven leader, she excels at turning strategy into action and building high-performing teams. She studied at the University of Wroclaw and University of Warsaw.

Outside of her corporate role, Magda is passionate about the power of storytelling and creativity in connecting with people. She is an avid reader who is known for sharing annual book recommendations, reflecting her interest in continuous learning and sharing knowledge with others.

Unique fact: Magda is part of the Executive Class at She Runs It, an organization dedicated to paving the way for women to lead in marketing and media.

Personality Overview

Very Quick

Decisive

Impact-Driven

They are not always relationship oriented.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

AI in Marketing
Believes AI offers tangible benefits for marketing transformation, especially in content repurposing and creating process efficiencies, as discussed in recent interviews.
Brand Storytelling
Frequently posts about bringing storytelling back to marketing, believing that culture and human connection are built on stories, not spreadsheets.
Marketing Transformation
Has a proven track record of orchestrating comprehensive global marketing transformations, revamping organizational structures, and streamlining planning processes at companies like 3M.

Media Appearances

Magda has no verified media appearances

Work History

11-2023
Senior Director, Head of Brand Marketing at Whirlpool Corporation
2-2023
NAR Board Member at International Advertising Association
1-2024
Executive Class at She Runs It
11-2020 - 11-2023
Global Integrated Marketing Director at 3M
3-2020 - 11-2020
Global Communications and Brand Strategy Director at 3M

Education

9-1997 - 6-2003
Master's degree from University of Wroclaw
2003 - 2004
Postgraduate studies from University of Warsaw

More Information

Social Presence :

Prographics :

Exp : 9 Location : Chicago, Illinois, United States Job Level : Senior Designation : Senior Director, Head of Brand Marketing at Whirlpool Corporation
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Insights For Selling To Magda

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magda is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Magda

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Magda move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Magda take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Magda

Personality Compatibility


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