Magdalena Campbell

Critic
DISC Type : C

Director, Cybersecurity Awareness & Education at RBC

Canada

Overview

Magdalena Campbell is the Director of Cybersecurity Awareness & Education at RBC. Leveraging a background in advertising and design from Humber College, she excels at translating complex security topics into engaging content. Colleagues describe her as creative, innovative, and a talented art director with a friendly and attentive approach.

Magdalena shows a keen interest in the intersection of technology and banking, actively participating in events like the annual Tech@RBC Catalyst expo. She is focused on team growth and frequently shares hiring opportunities, demonstrating a commitment to building a strong and talented team within her department at RBC.

She successfully transitioned her career from creative roles like Art Director into the highly technical field of cybersecurity.

Personality Overview

Precise

Negotiator

Objective Thinker

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Cybersecurity Education
Her role is dedicated to this field, and she frequently shares content about protecting against scams and fraud.
Creative Communication
With a background as an Art Director, she is skilled at synthesizing complex topics into engaging and original marketing content.
Talent Recruitment
She actively promotes open roles on her team, indicating that hiring and team building are a key focus.

Media Appearances

Magdalena has no verified media appearances

Work History

3-2024
Director, Cybersecurity Awareness & Education at RBC
4-2022 - 3-2024
Senior Manager, Cyber Security Awareness & Education I Global Cyber Security at RBC
6-2015 - 4-2022
Art Director at CWB Group
10-2014 - 12-2021
Marketing Consultant at Freelance
1-2008 - 10-2013
Art Director at Zerona Canada

Education

2003 - 2005
Advertising and Design from Humber College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Canada Job Level : Mid-senior Designation : Director, Cybersecurity Awareness & Education at RBC
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Insights For Selling To Magdalena

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magdalena is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Magdalena

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Magdalena move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Magdalena take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Magdalena

Personality Compatibility


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