Magdalena Högberg, CFA

Editor
DISC Type : CS

Head of Asset Allocation, Liquid Markets and Analysis at Fjärde AP-fonden (AP4)

Greater Stockholm Metropolitan Area, Sweden

Overview

Magdalena Högberg is the Head of Asset Allocation, Liquid Markets and Analysis at AP4. With a tenure at the fund since 2011, she possesses deep expertise in quantitative analysis and strategic allocation. She holds dual MSc degrees from KTH Royal Institute of Technology and Stockholm University, alongside CFA and CIPM certifications.

Her entire career reflects a deep commitment to public pension fund management, having progressed through five different roles exclusively at AP4.

Personality Overview

Sometimes Friendly

Self-Disciplined

Objective Thinker

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Strategic Asset Allocation
As the head of this function at AP4, she has recently spoken on panels about re-evaluating asset allocation in the current economic climate.
Quantitative Analysis
Her career at AP4 is built on a foundation of quantitative roles, focusing on analysis, risk budgeting, and developing portfolio strategies.
Liquid Markets
Her current title explicitly includes responsibility for liquid markets, indicating a primary focus on this asset class for strategic implementation.

Media Appearances

Magdalena has no verified media appearances

Work History

1-2024
Head of Asset Allocation, Liquid Markets and Analysis at Fjärde AP-fonden (AP4)
9-2021 - 1-2024
Head of Strategic Asset Allocation and Quantitative Analysis at Fjärde AP-fonden (AP4)
10-2017 - 9-2021
Senior Portfolio Manager at Fjärde AP-fonden (AP4)
8-2015 - 10-2017
Quantitative Analyst Equities at Fjärde AP-fonden (AP4)
4-2013 - 8-2015
Quantitative Analyst Asset Allocation at Fjärde AP-fonden (AP4)

Education

2004 - 2009
MSc from Stockholm University
2002 - 2008
MSc from KTH Royal Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Head of Asset Allocation, Liquid Markets and Analysis at Fjärde AP-fonden (AP4)
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Insights For Selling To Magdalena

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magdalena is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Magdalena

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Magdalena move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Magdalena take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Magdalena

Personality Compatibility


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