Magdalena Martinez (MagMa Morgan)

Critic
DISC Type : C

Consultor independiente at Colegio Nacional De Consejeros Profesionales Independientes De Empresas, A.C.®

Mexico

Overview

Magda Martínez is a strategic leader with over 26 years of experience in HR, compliance, and business artificial intelligence. A founder at Lemon & Morgan, she has transformed organizations by optimizing talent and aligning teams with corporate vision. People who have worked with her describe her as professional, strategic, and responsible.

Beyond her corporate roles, Magda is an author and speaker. She is actively involved with the National College of Professional Independent Counselors, participating in panels and discussions on the strategic role of board members. Her education includes a certification in international conflict resolution.

She co-founded SophiaHeadHunter. com, a service that integrates Artificial Intelligence directly into the headhunting and personnel evaluation process.

Personality Overview

ROI Driven

Negotiator

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

AI in HR
As a founder of an AI-powered headhunting firm, she is deeply invested in using technology to innovate talent acquisition and personnel evaluation processes.
Corporate Governance
Her active participation in the National College of Independent Counselors shows a strong focus on the strategic and ethical responsibilities of board members.
Organizational Culture
She has a track record of helping companies achieve certifications like "Great Place to Work, " emphasizing her expertise in building strong, positive workplace environments.

Media Appearances

Magdalena has no verified media appearances

Work History

12-2023
Consultor independiente at Colegio Nacional De Consejeros Profesionales Independientes De Empresas, A.C.®
11-2011
Socio Fundador /HeadHunter/Consultor at Lemon & Morgan
3-2011 - 10-2011
Subdirector de Talento Humano y Planeación estratégica at Grupo Autofin México
2-2008 - 1-2011
Director de RH y Relaciones Publicas at Operadora Central de Estacionamientos S.A de C.V

Education

4-2025 - 4-2025
programa: Dirigir la Empresa Familiar Sucesión y Gobierno from Universidad Anáhuac
Certificación Internacional en Resolución de Conflictos from Universidad Anáhuac de Cancún

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mexico Job Level : N/A Designation : Consultor independiente at Colegio Nacional De Consejeros Profesionales Independientes De Empresas, A.C.®
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Insights For Selling To Magdalena

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magdalena is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Magdalena

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Magdalena move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Magdalena take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Magdalena

Personality Compatibility


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