Maggie Summers

Inquirer
DISC Type : dc

EVP, Head of Activation dentsu X at dentsu Media

Greater Chicago Area, United States

Overview

Maggie Summers is the EVP, Head of Activation at dentsu X, where she leverages her extensive background in performance strategy and media. Her career includes leadership roles at iCrossing and a steady progression within dentsu. She is an alumna of the University of Illinois Urbana-Champaign.

Outside of her professional work, Maggie values authentic, real-life connections. Her education includes a Spanish minor and time spent studying in Granada, Spain, which points to an appreciation for travel and different cultures. She is a proud and vocal supporter of her teams accomplishments.

Unique fact: Maggie studied abroad in Granada, Spain, and holds a minor in Spanish.

Personality Overview

Hard To Convince

Demanding

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Media Activation
As the current Head of Activation at dentsu X, she is responsible for leading the company's activation strategies and execution.
Performance Strategy
Her previous roles as SVP and VP of Performance Strategy at dentsu Media highlight her deep expertise in data-driven marketing and achieving measurable results.
Team Leadership
Frequently posts about being proud of her team, indicating a strong focus on collaborative success and team morale.

Media Appearances

Maggie has no verified media appearances

Work History

4-2024
EVP, Head of Activation dentsu X at dentsu Media
12-2021 - 4-2024
SVP, Head of Performance Strategy at dentsu Media
5-2021 - 12-2021
VP, Lead Performance Strategy at dentsu Media
6-2018 - 5-2019
VP, Media Chicago at iCrossing
9-2017 - 6-2018
Director, Media Strategy at iCrossing

Education

2003 - 2007
BA from University of Illinois Urbana-Champaign
2006 - 2006
Spanish Minor from CEGRI Granada, Spain

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Chicago Area, United States Job Level : Leadership Designation : EVP, Head of Activation dentsu X at dentsu Media
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Insights For Selling To Maggie

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maggie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Maggie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Maggie move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Maggie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Maggie

Personality Compatibility


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