Magnus Olin

Enthusiast
DISC Type : i

Head of Group Marketing and Channels at Nordea

Copenhagen, Capital Region of Denmark, Denmark

Overview

Magnus Olin is a strategic marketing and brand leader with over 20 years of experience driving growth for major Nordic companies like Nordea, Danske Bank, and Telia. He is a passionate marketer with a strong commercial mindset, educated in Marketing at IHM Business School.

Outside of his professional life, Magnus values taking time to disconnect, especially during the summer. He enjoys visiting beautiful places in his home country of Sweden, such as Båstad, where he has attended the Nordea Open professional tennis tournament.

He joined Nordea just as the company became Denmarks second most valuable brand, an achievement he was excited to be a part of.

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Brand Strategy
His career is focused on brand leadership, and he recently celebrated Nordea becoming Denmark's second most valuable brand shortly after he joined the company.
Customer-First Culture
He believes in fostering a customer-first culture to stay ahead in a competitive and constantly evolving marketing world.
Team Empowerment
His leadership style is rooted in empowering people, encouraging innovation, and creating a collaborative environment where individuals can thrive and achieve results together.

Media Appearances

Magnus has no verified media appearances

Work History

2-2025
Head of Group Marketing and Channels at Nordea
2-2021 - 12-2024
Head of Group Marketing, SVP at Danske Bank
2-2021
Head Of Brand And Marketing Strategy, FVP at Danske Bank
8-2017 - 5-2019
CMO - Head of Marketing, Communication and Digital at Telia
4-2014 - 8-2017
Country Head of Marketing at Telia

Education

2001 - 2003
Marketing from IHM Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Group Marketing and Channels at Nordea
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Insights For Selling To Magnus

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magnus is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Magnus

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Magnus move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Magnus take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Magnus

Personality Compatibility


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