Ralf Lodberg

Questioner
DISC Type : c

SVP, Head of Group Marketing & Commercial Communications at Danske Bank at Danske Bank

Copenhagen, Capital Region of Denmark, Denmark

Overview

Ralf Lodberg is the SVP, Head of Group Marketing & Commercial Communications at Danske Bank, leveraging over 20 years of experience in marketing and brand strategy. He holds an MSc from Copenhagen Business School and is focused on strengthening the banks market position across the Nordics.

Outside of his corporate role, Ralf is passionate about team building and physical challenges. He actively participates in company sporting events, such as running the DHL relay race, and enjoys celebrating these moments with his colleagues.

He humorously noted that after participating in a corporate relay race, complete with a blurry selfie and tagging colleagues, he has now earned his "corporate life diploma. "

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Brand & Customer Connection
His personal introduction highlights a passion for the "magic connection" between brands, customers, culture, and business, a core focus of his role.
New Product Launches
He recently celebrated the launch of Panorama™, a new tool and meeting concept for Danske Bank's personal customers, showcasing his focus on innovation.
Sustainable Business
He leads Danske Bank's "Sustain Tomorrow" platform, an event focused on discussing the future of sustainable Nordic businesses.

Media Appearances

Danske Bank henter ny marketingchef. Featured in FinansWatch

See Now

Work History

6-2025
SVP, Head of Group Marketing & Commercial Communications at Danske Bank at Danske Bank
10-2024 - 6-2025
SVP, Head of Group Marketing at Danske Bank
10-2019
Jury Lead at Danish Digital Award
1-2019
JURY MEMBER at Danish Digital Award
1-2018 - 12-2018
Jury lead at Danish Digital Award

Education

8-2024 - 8-2024
Board Certificate from Board Company
1999 - 2001
Msc from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : SVP, Head of Group Marketing & Commercial Communications at Danske Bank at Danske Bank
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Insights For Selling To Ralf

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralf is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ralf

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ralf move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ralf take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ralf

Personality Compatibility


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