Mahesan Param (Mash) in

Mahesan Param (Mash)

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Client Activation Associate Director at 2X
📍 WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Mahesan Param is a Client Activation Associate Director at 2X with nearly 20 years of experience building brands across broadcasting, FMCG, and creative agencies. He specializes in B2B marketing operations and creative strategy to drive revenue and loyalty. People who have worked with him describe him as knowledgeable, hardworking, and empathetic.

Drawing from his university experiences, Mahesan has interests in both sports and intellectual pursuits, having participated in cricket and debate teams. His creative side is further highlighted by his personal studies in music production, complementing his professional work in creative marketing.

Unique fact: Mahesan is a UK Government Chevening Scholar, a prestigious award for individuals demonstrating outstanding leadership potential.

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Experience
18 Years
Current Role
Client Activation Associate Director
Job Level
Mid-senior
Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mahesan cares about

AI in Marketing
He recently co-founded Soccal. ai, a tech startup using AI to revolutionize content creation, and participates in panel talks on AI's role in marketing.
B2B Brand Strategy
His career is focused on developing impactful strategies that generate brand loyalty and sustainable sales conversions for B2B corporations.
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Career

Work history

10-2025
Client Activation Associate Director
2X
9-2024
Client Service Associate Director
2X
5-2025
Co-Founder
Soccal.ai
1-2016
Head of Brand and Strategy
NEON Events
2-2014
Founder and Chief Marketing Officer
TKOVR.CTRL
In the press

Media appearances

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Education
2018 - 2019
Master of Science - MS
Brunel University of London
2008 - 2014
Bachelor of Engineering (BEng)
Universiti Tunku Abdul Rahman (UTAR)
2005 - 2007
Physical Sciences
Tunku Abdul Rahman University of Management and Technology
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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