Mairead Guinness

Critic
DISC Type : C

Sales Manager, EMEA & APAC at Cirdan Ltd

Belfast, Northern Ireland, United Kingdom

Overview

Mairead Guinness is a seasoned sales leader with over two decades of experience in the medical device, pharmaceutical, and IT sectors. As Sales Manager for EMEA & APAC at Cirdan, she drives international growth for specialized pathology imaging solutions. She is an alumna of Ulster University.

Outside of her primary sales role, Mairead shows a keen interest in human psychology and personal development. Her qualifications as an MBTI consultant and a Master Hypnotherapist suggest a passion for understanding what motivates people, which she likely applies to building strong customer relationships.

She is a certified MBTI consultant and holds a Masters degree in Hypnotherapy.

Personality Overview

ROI Driven

Negotiator

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Pathology Imaging Tech
Her work at Cirdan is focused on selling advanced X-ray and macro imaging solutions like CoreLite and Solas OR, which aid in cancer diagnosis.
International Market Growth
She leads sales and distributor management across EMEA & APAC, recently highlighting milestones like product approvals and installations in Australia.
Breast Cancer Advocacy
Actively shares content promoting breast cancer awareness, emphasizing the importance of early detection and supporting patient-centric initiatives.

Media Appearances

Mairead has no verified media appearances

Work History

4-2021
Sales Manager, EMEA & APAC at Cirdan Ltd
4-2019 - 4-2021
Medical Product Manager at SMC NI
11-2018 - 4-2019
UK & Ireland Sales Manager at Med Tech Start Up
10-2016 - 11-2018
Territory Manager Northern Ireland, North RoI & North Dublin at Boston Scientific
12-2014 - 10-2016
Head of Education Sales at Capita Managed IT Solutions

Education

BA Hons Sport Studies from Ulster University
Post Graduate Diploma from Ulster University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Belfast, Northern Ireland, United Kingdom Job Level : Middle Designation : Sales Manager, EMEA & APAC at Cirdan Ltd
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Insights For Selling To Mairead

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mairead is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Mairead

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Mairead move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mairead take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mairead

Personality Compatibility


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