Major General (Retired) Walt Lord

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DISC Type : DI

Instructor, President’s Emerging Leaders Program at Austin Peay State University

Clarksville, Tennessee, United States

Overview

Major General (Retired) Walt Lord is the Vice President for Military and Veterans Affairs at Austin Peay State University. A 36-year Army veteran, he is a dedicated leader and team builder focused on advocating for military-affiliated students. He holds a Masters degree from The United States Army War College and is an experienced executive-level leader.

Outside of his official duties, he and his wife, Grace, volunteer at the Fort Campbell USO. He extends his commitment to service by sitting on the boards of several non-profits, including Operation Stand Down Tennessee and Warrior Rising. Both of his sons are also Army officers, making military service a multi-generational family commitment.

He once commanded NATO Headquarters Sarajevo in Bosnia and Herzegovina.

Personality Overview

Friendly But Fast

Achievement-Oriented

Charismatic

A combination of speed and relationship gets the best response from them.  They will bat for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

Leadership Philosophy
He frequently writes and speaks about leading with compassion, leading by example, and making courageous decisions without the fear of making mistakes.
Veteran & Military Support
His entire professional role is dedicated to serving military-affiliated students, and he volunteers for veteran-focused non-profits like Warrior Rising in his personal time.
Higher Education Strategy
He led the reorganization of Austin Peay's military services into a unified division to better serve students, demonstrating a focus on institutional improvement.

Media Appearances

Major has no verified media appearances

Work History

8-2023
Instructor, President’s Emerging Leaders Program at Austin Peay State University
8-2022 - 8-2023
Interim Director, Institute for National Security and Military Studies at Austin Peay State University
5-2021 - 7-2023
Military Advisor in Residence at Austin Peay State University
7-2023
Vice President for Military and Veterans Affairs at Austin Peay State University Military and Veteran Affairs Division
4-2019 - 12-2020
Vice President, Government Division at FileBank Inc

Education

2003 - 2005
MA from The United States Army War College
2017 - 2017
Fellowship from Syracuse University - Maxwell School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Clarksville, Tennessee, United States Job Level : Senior Designation : Instructor, President’s Emerging Leaders Program at Austin Peay State University
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Insights For Selling To Major General (Retired) Walt

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Help them visualize the impact of their decision
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Major General (Retired) Walt is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Major General (Retired) Walt

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Major General (Retired) Walt move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Major General (Retired) Walt take some risk or not?

  • If necessary, they will be ready to take risks.

You And Major General (Retired) Walt

Personality Compatibility


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