Malcolm Cooper

Observer
DISC Type : ci

Chief Executive Officer at VPS

Nottinghamshire, England, United Kingdom

Overview

Malcolm is the Chief Executive Officer at VPS, leveraging his extensive experience in the Testing, Inspection, and Certification sector. A PhD-qualified chemist from Nottingham Trent University, he has a strong background in the chemicals, oil and gas, and environmental industries, focusing on driving global business performance and operational excellence.

His interests lie at the intersection of science and business strategy, with a focus on leadership and management principles. He consistently emphasizes recognizing and promoting talent within his organization to foster a strong, capable team.

A Chartered Chemist and member of the Royal Society of Chemistry, Malcolm uniquely combines deep scientific expertise with C-suite executive leadership in the global maritime and energy sectors.

Personality Overview

Curious

Example Seeker

Assertive

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Marine Decarbonisation
He frequently speaks on supporting the shipping sector's journey towards decarbonisation through new technologies and alternative fuels like biofuels.
Fuel Quality
His career is centered on fuel testing and inspection. He has commented on the challenges of marine fuel quality, contamination, and the evolution of ISO standards.
Business Performance
His professional history highlights a consistent focus on improving business performance, operational excellence, and driving margin improvements through strategic initiatives.

Media Appearances

Malcolm has no verified media appearances

Work History

11-2020
Chief Executive Officer at VPS
1-2017
Group Managing Director at VPS
2-2016
Group Technical and Business Development Director at VPS
11-2014 - 1-2016
Global Operational Excellence Manager at SGS
7-2007 - 10-2014
Business Manager Oil Gas and Chemicals at SGS

Education

1986 - 1991
PhD from Nottingham Trent University
1983 - 1986
BSc (Hons) 1st from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 47 Location : Nottinghamshire, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at VPS
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Insights For Selling To Malcolm

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Malcolm is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Malcolm

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Malcolm move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Malcolm take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Malcolm

Personality Compatibility


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