Malene Wallin Birkrem

Critic
DISC Type : C

Head of Marketing & PR at Ferm Living

Copenhagen, Capital Region of Denmark, Denmark

Overview

Malene Wallin Birkrem is the Head of Marketing & PR at ferm LIVING, with extensive experience in the Danish design sector, including previous global PR and marketing roles at By Malene Birger A/S. She is a graduate of the Copenhagen Business School, holding both Masters and Bachelors degrees.

She appears passionate about collaborative success, expressing great pride in working with dedicated teams to bring long-term projects to fruition. Her studies in communicating across cultures suggest an appreciation for diverse perspectives and effective teamwork in a global context.

Malene has built a specialized career focused exclusively on elevating prominent Danish design brands in the international market.

Personality Overview

Precise

Critic

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Danish Design
Her career has been dedicated to prominent Danish design brands, including her current role at ferm LIVING and previous experience at By Malene Birger A/S.
Global Brand Strategy
Has held multiple global PR and marketing manager roles, indicating a focus on building brand presence across international markets.
Public Relations
Her career progression shows a strong foundation in PR, having advanced from PR Manager to her current leadership role.

Media Appearances

Malene has no verified media appearances

Work History

7-2024
Head of Marketing & PR at Ferm Living
10-2023 - 7-2024
Marketing & PR Manager at Ferm Living
4-2022 - 9-2023
PR Manager at Ferm Living
8-2020 - 3-2022
Global PR & Marketing Manager at By Malene Birger A/S
8-2019 - 7-2020
Global PR Manager at By Malene Birger A/S

Education

2014 - 2016
Master's degree from Copenhagen Business School
2011 - 2014
Bachelor’s Degree from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Marketing & PR at Ferm Living
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Insights For Selling To Malene

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Malene is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Malene

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Malene move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Malene take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Malene

Personality Compatibility


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