Mali Okoi-Obuli

Collaborator
DISC Type : is

Founder & Global Lead at OURHouse

United Kingdom

Overview

Mali Okoi-Obuli is an award-winning Global Executive Producer and the Founder of OURHouse, a creative production hub. With nearly 20 years of experience, she partners with world-class brands like Google, adidas, and Netflix to deliver culturally impactful campaigns. She holds an MA from the University of St Andrews.

As a trained Anthropologist, Mali is passionate about creating campaigns that make a difference and bring cultural insights to life. A self-described "nomad at heart, " she spends her free time traveling the globe with her husband and daughter, visiting family scattered across Africa, the USA, and Canada.

She serves as an advisor for The Inside Out Community, a group for in-house creative leaders.

Personality Overview

Fair-minded

Good Listener

Appreciative

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Cultural Storytelling
Her company, OURHouse, is focused on producing content told through a global, culturally nuanced lens for brands like Nike and Google.
African Creative Expansion
Actively expanding her company into West Africa and is looking to connect with freelance creative talent in cities like Accra, Lagos, and Nairobi.
Global Production
Has extensive experience leading end-to-end production for major global campaigns across fashion, sports, tech, and lifestyle sectors.

Media Appearances

Mali has no verified media appearances

Work History

8-2023
Founder & Global Lead at OURHouse
3-2021 - 8-2023
Global Senior Manager / Exec Producer, Creative Shoot & Production at adidas
1-2021 - 3-2021
Senior Production Lead, adidas global production at Splash Worldwide
8-2019 - 1-2021
Senior Production Lead, adidas global production at OLIVER Agency
7-2018 - 8-2019
Executive Producer at Self-employed

Education

2000 - 2004
MA from University of St Andrews

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Leadership Designation : Founder & Global Lead at OURHouse
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Insights For Selling To Mali

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • Be visibly appreciative of their actions during your interactions
  • Show them how they look good by making this decision

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mali is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Mali

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Mali move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Mali take some risk or not?

  • It is unlikely that they will take many risks.

You And Mali

Personality Compatibility


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