Malika (Gipson) Wyche

Questioner
DISC Type : c

Account Manager at Dragonfly Editorial

Baton Rouge, Louisiana, United States

Overview

Malika is an Account Manager at Dragonfly Editorial with over 12 years of experience in sales, account management, and B2B growth. Her career spans SaaS and retail automotive, focusing on building strong client partnerships through a consultative approach. She holds a Certificate in Women’s Entrepreneurship.

Outside of work, Malika is a proud Louisianian and a die-hard New Orleans Saints fan. She serves on the board of Conqher, an organization that empowers women and girls. She enjoys exploring Baton Rouges culinary scene with her family, reading, and solving NYT crossword puzzles.

Unique fact: Malika serves on the board of Conqher, an organization providing education and experiences to help females aged 10-44 grow personally, professionally, and financially.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Empowering Women
Serves on the board of Conqher, an organization dedicated to the personal, professional, and financial growth of women and girls.
B2B Content Strategy
Helps clients engage target audiences with customized content solutions and consultative content strategy services at Dragonfly Editorial.
Client Partnerships
Focuses on building genuine, long-term client relationships based on trust, collaboration, and mutual success.

Media Appearances

Malika has no verified media appearances

Work History

1-2026
Account Manager at Dragonfly Editorial
1-2025 - 1-2026
Business Development Associate at Dragonfly Editorial
2-2024 - 12-2024
SMB Account Executive at The Mom Project
3-2023 - 2-2024
Client Partner at The Mom Project
2-2022 - 3-2023
Business Development at The Mom Project

Education

Education details unavailable from Dillard University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Baton Rouge, Louisiana, United States Job Level : Middle Designation : Account Manager at Dragonfly Editorial
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Insights For Selling To Malika

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Malika is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Malika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Malika move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Malika take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Malika

Personality Compatibility


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