Malissa Nelson

Pioneer
DISC Type : DIS

Fractional Executive – CEO / CMO / Brand Advisor at Various

United States

Overview

Malissa is a growth-focused C-suite leader with over 15 years of experience scaling companies in the CPG, food, and pet care industries. She specializes in go-to-market strategy and brand building, with a track record of driving double-digit revenue growth. Colleagues describe her as a sharp, savvy, forward-thinking, and strategic leader.

Outside of her executive roles, Malissa is passionate about food innovation, particularly in creating healthier consumer products. This interest led her to develop a line of "better-for-you" confections, starting in her own kitchen. She also cares deeply about fostering human sustainability within the workplace.

She turned a personal kitchen project creating healthier marshmallows into a multi-channel business serving thousands of customers in just a few months.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Scaling Ventures
Her entire career is built on transforming and scaling companies, from early-stage startups to established organizations, consistently delivering enterprise value.
'Better-for-you' Foods
She is actively creating and marketing "cleaned-up" confections, turning a personal kitchen experiment into a full-blown business to meet consumer needs.
Go-To-Market Strategy
A core expertise highlighted in her profile, she has extensive experience leading GTM strategy, direct-to-consumer business, and optimizing customer acquisition.

Media Appearances

Malissa has no verified media appearances

Work History

2-2017
Fractional Executive – CEO / CMO / Brand Advisor at Various
Head Of Marketing at Petbrosia
Head of Global Marketing and Direct-to-Consumer Business at Dean & Deluca
Business Success at MyBuys, Inc. (Now Magnetic)
Marketing and Business Development at Amazon

Education

1996 - 2000
Education details unavailable from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Leadership Designation : Fractional Executive – CEO / CMO / Brand Advisor at Various
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Insights For Selling To Malissa

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Malissa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Malissa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Malissa move?

  • They are generally fast movers and can take quick decisions
  • Can Malissa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Malissa

Personality Compatibility


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