Malissa Nelson in

Malissa Nelson

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Fractional Executive – CEO / CMO / Brand Advisor at Various
📍 United States

Malissa is a growth-focused C-suite leader with over 15 years of experience scaling companies in the CPG, food, and pet care industries. She specializes in go-to-market strategy and brand building, with a track record of driving double-digit revenue growth. Colleagues describe her as a sharp, savvy, forward-thinking, and strategic leader.

Outside of her executive roles, Malissa is passionate about food innovation, particularly in creating healthier consumer products. This interest led her to develop a line of "better-for-you" confections, starting in her own kitchen. She also cares deeply about fostering human sustainability within the workplace.

She turned a personal kitchen project creating healthier marshmallows into a multi-channel business serving thousands of customers in just a few months.

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Experience
8 Years
Current Role
Fractional Executive – CEO / CMO / Brand Advisor
Job Level
Leadership
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Malissa cares about

Scaling Ventures
Her entire career is built on transforming and scaling companies, from early-stage startups to established organizations, consistently delivering enterprise value.
'Better-for-you' Foods
She is actively creating and marketing "cleaned-up" confections, turning a personal kitchen experiment into a full-blown business to meet consumer needs.
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Career

Work history

2-2017
Fractional Executive – CEO / CMO / Brand Advisor
Various
Head Of Marketing
Petbrosia
Head of Global Marketing and Direct-to-Consumer Business
Dean & Deluca
Business Success
MyBuys, Inc. (Now Magnetic)
Marketing and Business Development
Amazon
In the press

Media appearances

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Education
1996 - 2000
Education details unavailable
Michigan State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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