Malky Brown

Enigma
DISC Type : cid

Global Head of Brand: Glo at BAT

London, England, United Kingdom

Overview

Malky has no verified overview

Personality Overview

Hard To Convince

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Malky has no verified topics they care about

Media Appearances

Malky has no verified media appearances

Work History

5-2024
Global Head of Brand: Glo at BAT
11-2018 - 4-2024
Senior Global Brand Manager: Vuse at BAT
12-2017 - 11-2018
Digital Transformation: Next Generation Products at BAT
6-2012 - 12-2017
Digital Planning Director at JWT
3-2011 - 6-2012
Digital Director at Quai Administration Services

Education

Education details unavailable from London Business School
Education details unavailable from University for the Creative Arts

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Brand: Glo at BAT
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Insights For Selling To Malky

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Malky is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Malky

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Malky move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Malky take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Malky

Personality Compatibility


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