Mallory Craig Balough in

Mallory Craig Balough

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Senior Partner Marketing Manager at PlayStation
📍 San Francisco Bay Area, United States

Mallory Craig Balough is a Senior Partner Marketing Manager at PlayStation with over a decade of experience marketing global entertainment franchises. A graduate of the University of Southern California, her colleagues describe her as creative, collaborative, and professional, highlighting her ability to lead cross-departmental teams and manage high-profile partnerships.

Guided by her mantra to find happiness at the intersection of passions and strengths, Mallory has built a career that aligns with her interests. Her professional journey reflects a commitment to connecting with audiences through engaging content and strategic collaborations in the entertainment and gaming sectors.

She led the global product marketing strategy for Hogwarts Legacy, which became the bestselling video game of 2023.

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Experience
14 Years
Current Role
Senior Partner Marketing Manager
Job Level
Middle
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Mallory cares about

Global Franchise Marketing
Has over 10 years of experience leading marketing for global franchises, including major titles like Call of Duty, Hogwarts Legacy, and Avatar.
Entertainment Partnerships
Manages relationships and collaborations with major entertainment and gaming partners, including Disney, MARVEL, Warner Brothers, Activision, and FIFA.
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Career

Work history

6-2021
Senior Partner Marketing Manager
PlayStation
5-2018 - 6-2021
Partner Marketing Manager
PlayStation
9-2016 - 4-2018
Program Manager (Social Broadcasting)
Wargaming America
11-2014 - 7-2016
Digital Retail Planning & Marketing Associate
Ubisoft
11-2012 - 11-2014
Freelance | Social Media & Marketing Communications
EA Games, Square Enix, Swirl Marketing Agency
In the press

Media appearances

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Education
2011 - 2012
Communication Management
University of Southern California
Education details unavailable
PALY
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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