Michael Cheng

Pioneer
DISC Type : DIS

Global Lifecycle Marketing Manager at PlayStation

San Mateo, California, United States

Overview

Michael has no verified overview

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

9-2020
Global Lifecycle Marketing Manager at PlayStation
9-2019 - 1-2020
Marketing Manager, CRM Automation & Growth at Verizon Media
2-2017 - 9-2019
CRM Marketing/Strategy at Oath at Oath
9-2015 - 12-2016
Global Business Marketing, Email/CRM Manager at Twitter
3-2015 - 8-2015
Ecommerce Marketing Manager, CRM at 11 Main, Inc.

Education

BS from Oregon State University
Education details unavailable from California State Polytechnic University-Pomona

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Mateo, California, United States Job Level : Middle Designation : Global Lifecycle Marketing Manager at PlayStation
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Michael

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are generally fast movers and can take quick decisions
  • Can Michael take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Michael

Personality Compatibility


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