Mandeep Malik is the Associate Professor and Chair of the Marketing Area at McMasters DeGroote School of Business, specializing in branding, sales management, and experiential marketing. People who have worked with him describe him as detail-oriented, inspirational, and engaging, and he has been recognized with awards for teaching excellence and outstanding service.
He is passionate about bridging the gap between academia and industry through innovative, experiential learning. Mandeep believes in creating self-directed spaces where students can learn by doing, developing leadership and collaboration skills in environments modeled after real-world business challenges, which he likens to a "playground" for professional development.
He is the founder of the Canadian Marketing League (formerly Canadas Next Top Ad Exec), the countrys largest student marketing case competition, which has been running for over 18 years.
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