Mandy Bath

Observer
DISC Type : ci

Head of Technical AI at Merkle EMEA

Edinburgh, Scotland, United Kingdom

Overview

Mandy Bath is the Head of Technical AI at Merkle EMEA, where she specializes in computer vision and generative AI. An award-winning data scientist with an MSc in Big Data, she was named "Highly Commended" Rising Talent at the 2023 British Data Awards for her work in the field.

Beyond her corporate role, Mandy has entrepreneurial experience as the founder of YankeeSco, a small business that imported and sold American candy and gifts in Scotland. She values industry collaboration and often attends events like the Bloomreach Edge Summit and MAD//FEST London, emphasizing the importance of open discussion.

Her Masters thesis involved training convolutional neural networks to classify spatial relationships between objects in images.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

AI in Marketing
Her work involves fusing AI with neuromarketing science to help marketers predict campaign effectiveness, a topic she also discusses at industry events like MAD//FEST.
Responsible AI
She holds a certification in Data Ethics, AI and Responsible Innovation, indicating a professional focus on the ethical implications of artificial intelligence.
Generative AI
As a core part of her technical expertise, she frequently speaks on generative AI's role in creating content for both people and AI algorithms.

Media Appearances

Mandy has no verified media appearances

Work History

6-2024
Head of Technical AI at Merkle EMEA
9-2022 - 6-2024
Lead Analytical Consultant at Merkle EMEA
11-2021 - 9-2022
Senior Analytical Consultant at Merkle EMEA
11-2011 - 9-2020
Small Business Owner at YankeeScot
8-2018 - 3-2020
Data Consultant and Social Media/Website Manager at Edinburgh Cruise Centre

Education

2019 - 2020
MSc from University of Stirling
2000 - 2001
MSc from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 23 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Head of Technical AI at Merkle EMEA
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Insights For Selling To Mandy

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mandy is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mandy

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mandy move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mandy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mandy

Personality Compatibility


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