Anneli Ritari-Stewart in

Anneli Ritari-Stewart

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Head of Digital and AI Marketing at Royal London
📍 Greater Edinburgh Area, United Kingdom

Anneli is the Head of Digital and AI Marketing at Royal London and serves as the Chair for DMA Scotland. A respected thought leader with over 20 years of experience, she won MD of the Year at the Scottish Women’s Business Awards after increasing new business by 800% at a prior agency. People who have worked with her describe her as a tenacious, high-energy, and determined leader.

Originally from Sweden, Anneli has a deep-seated passion for continuous learning and is currently taking an AI course with MIT. This passion extends to her personal time, where her holiday reading consists of books on AI. A former competitive athlete, she channels the resilience and drive from sports into her professional life and has served on the board for Scottish Women in Sport.

Interesting fact: Anneli recently won the ISBA President’s Award for her expertise and willingness to share her knowledge on the potential of Generative AI.

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Experience
7 Years
Current Role
Head of Digital and AI Marketing
Job Level
Mid-senior
Location
Greater Edinburgh Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Anneli cares about

Responsible AI Adoption
As Chair of DMA Scotland and part of Royal London's AI working group, she champions the ethical and customer-centric use of AI to drive growth and innovation.
Digital Transformation
A core focus of her career, she has a proven track record of leading digital marketing transformation for global brands and agencies to improve performance.
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Career

Work history

4-2025
Head of Digital and AI Marketing
Royal London
3-2022 - 4-2025
Head of Digital Marketing
Royal London
6-2024
Chair DMA Scotland Council
DMA (Data & Marketing Association) UK
4-2022 - 5-2024
Deputy Chair - Scotland Council
DMA (Data & Marketing Association) UK
3-2018 - 3-2022
Strategy Council Advisor
DMA (Data & Marketing Association) UK
In the press

Media appearances

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Education
1993 - 1997
B.Sc Degree
Stockholm University
1996 - 1996
B.Sc Degree
The University of Western Australia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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