Anneli is the Head of Digital and AI Marketing at Royal London and serves as the Chair for DMA Scotland. A respected thought leader with over 20 years of experience, she won MD of the Year at the Scottish Women’s Business Awards after increasing new business by 800% at a prior agency. People who have worked with her describe her as a tenacious, high-energy, and determined leader.
Originally from Sweden, Anneli has a deep-seated passion for continuous learning and is currently taking an AI course with MIT. This passion extends to her personal time, where her holiday reading consists of books on AI. A former competitive athlete, she channels the resilience and drive from sports into her professional life and has served on the board for Scottish Women in Sport.
Interesting fact: Anneli recently won the ISBA President’s Award for her expertise and willingness to share her knowledge on the potential of Generative AI.
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