Mandy Chen

Energizer
DISC Type : I

CMO, GSK Consumer Health Greater China at 葛兰素史克公司

Shanghai, China

Overview

Mandy Chen is the CMO for GSK Consumer Health in Greater China, leveraging over 20 years of marketing experience with major multinational brands. She specializes in driving growth through innovative marketing and diversified business models. Mandy holds a degree in English and Marketing Communication from Shenzhen University.

A key career highlight includes her time at Abbott Nutrition, where she successfully launched and accelerated the Eleva brand to become number two in market share within just two years.

Personality Overview

Full Of Energy

Imaginative

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Topics They Care About

Innovative Marketing
Her current role at GSK focuses on driving high growth through an "innovation marketing model" and diversified business strategies.
Brand Acceleration
Demonstrated an ability to rapidly grow brands, taking Abbott's Eleva to #2 in market share in two years and turning Fanta into China's #1 fruity sparkling drink.
Consumer Health
As the CMO for GSK's Consumer Health division in Greater China, this sector is her primary professional focus.

Media Appearances

Mandy has no verified media appearances

Work History

5-2018
CMO, GSK Consumer Health Greater China at 葛兰素史克公司
8-2015
Marketing Director at Abbott Nutrition Health Institute (ANHI)
8-2015
Brand Director - Fanta &Schweppes at Coca-cola china beverage
Category Marketing Director, Sparkling at Coca Cola Industry (China) Ltd
Marketing Manager at Coca Cola Beverage (China) Ltd

Education

英语和市场传播专业 from Shenzhen University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Shanghai, China Job Level : Leadership Designation : CMO, GSK Consumer Health Greater China at 葛兰素史克公司
URL has been copied!

Insights For Selling To Mandy

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mandy is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mandy

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mandy move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mandy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Mandy

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.