Mandy Foong

Initiator
DISC Type : Di

Head of Marketing at BJAK

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Overview

Mandy Foong is a marketing and partnerships leader with over 15 years of experience, primarily in the entertainment and technology sectors. A graduate of Asia Pacific University with a degree in Information Technology, she specializes in full-funnel marketing, brand activation, and has a proven history of securing funds for startups.

Deeply invested in her teams success, Mandy frequently expresses gratitude for their hard work and thrives in high-pressure environments, turning tight deadlines into successful campaigns. She values collaborative achievement and is focused on celebrating collective wins, demonstrating a people-centric leadership style.

She successfully planned and launched a major company campaign from scratch in just 38 days.

Personality Overview

Conviction Driven

Confident

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Digital Transformation
As marketing VP at BJAK, she is committed to accelerating Malaysia's digitalization by encouraging the adoption of digital solutions for administrative processes like road tax renewal.
Startup Growth
Her background includes successfully managing new startups from ideation and pitching to securing funds from both investors and government bodies.
Brand Activation
She has a track record of rolling out nationwide brand activations and community events to build brand trust and connect with local communities.

Media Appearances

Mandy has no verified media appearances

Work History

1-2024
Head of Marketing at BJAK
11-2021 - 12-2023
Head of Partnerships and Marketing at Beam Mobility
1-2021 - 10-2021
Project Lead - Events & Community at Livescape Group
10-2018 - 10-2021
Head Of Sales at Livescape Group
12-2017 - 7-2018
Theme Park Ticketing & Operations Manager at Resorts World Genting

Education

2002 - 2005
Bachelor Degree in General Computing from Asia Pacific University of Technology and Innovation (APU / APIIT)

More Information

Social Presence :

Prographics :

Exp : 19 Location : WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Job Level : Mid-senior Designation : Head of Marketing at BJAK
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Insights For Selling To Mandy

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mandy is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mandy

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mandy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Mandy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Mandy

Personality Compatibility


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