Mansi Piplani

Sharpshooter
DISC Type : CD

Category Marketing Manager at Philips

Gurgaon, Haryana, India

Overview

Mansi is a seasoned marketing leader with over a decade of experience in the D2C, e-commerce, and FMCG sectors for major brands like Philips, LOreal, and Urban Company. An alumna of the Indian School of Business, her expertise lies in go-to-market strategy, growth marketing, and P&L ownership, with a focus on building brands from the ground up.

Driven by a deep passion for the beauty and wellness industry, Mansi has consistently guided her career towards this domain. She has a keen understanding of consumer insights and a belief in using storytelling and content to connect with audiences and drive business growth, an interest she pursued as Marketing Club President at ISB.

She was recognized as one of Pitch Marketings 30 Under 30 in 2023.

Personality Overview

ROI Driven

Precise But Practical

Thorough Evaluator

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Category Creation
Her experience at toothsi involved building a new category for teeth aligners in India, focusing heavily on consumer education to drive adoption.
Beauty & Wellness
She has intentionally focused her career in the beauty space, from L'Oreal to Urban Company's salon division, driven by a personal passion for the domain.
Go-to-Market Strategy
She led the GTM strategy for Urban Company's first international expansion into the UAE and has recently shown interest in influencer marketing in Saudi Arabia.

Media Appearances

Mansi has no verified media appearances

Work History

7-2025
Category Marketing Manager at Philips
11-2022 - 7-2025
Vice President, Marketing at toothsi
8-2022 - 10-2022
Director, Marketing, Salon at Home - India at Urban Company
1-2022 - 8-2022
Director, Innovations, India at Urban Company
1-2021 - 3-2022
Associate Director at Urban Company

Education

2016 - 2017
Master of Business Administration (M.B.A.) from Indian School of Business
2011 - 2014
Bachelor of Arts (BA) from Shri Ram College of Commerce (SRCC)

More Information

Social Presence :

Prographics :

Exp : 12 Location : Gurgaon, Haryana, India Job Level : Middle Designation : Category Marketing Manager at Philips
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Insights For Selling To Mansi

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mansi is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mansi

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mansi move?

  • They can take decisions very fast if you manage to convince them.
  • Can Mansi take some risk or not?

  • The risks don’t matter much to them.

You And Mansi

Personality Compatibility


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