Manuel Azuero Figueroa

Energizer
DISC Type : I

Vicepresidente de Estrategia y Transformación at Banco Caja Social

Colombia

Overview

Manuel Azuero Figueroa is the Vice President of Strategy and Transformation at Banco Caja Social. He leverages extensive consulting experience from McKinsey & Company and a distinguished Master of Public Policy from the University of Oxford. His background includes serving as Acting Mayor of Bucaramanga, Colombia.

He demonstrates a strong interest in public policy and governance, having co-authored two books on Colombian politics, "El Dulce Poder" and "Super-poderosos". His commitment to development is also shown by a Climate Finance Fellowship in Sierra Leone and being an Oxford-Weidenfeld and Hoffmann Scholar, focusing on global leadership.

Unique fact: Before his career in finance and consulting, he served as the Acting Mayor for Bucaramanga, a major city in Colombia.

Personality Overview

Big Picture Person

Relationship Oriented

Imaginative

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Strategy & Transformation
Currently leads strategy and transformation for Banco Caja Social, building on his prior experience as a Senior Engagement Manager at McKinsey & Company.
Public Policy
Holds a Master of Public Policy from Oxford and co-authored two books on Colombian politics, demonstrating deep expertise in governance and public sector challenges.
Urban Development
Served as Acting Mayor and Advisor to the Mayor of Bucaramanga, Colombia, where he implemented anti-corruption policies and public projects.

Media Appearances

Manuel has no verified media appearances

Work History

8-2024
Vicepresidente de Estrategia y Transformación at Banco Caja Social
12-2023 - 8-2024
Senior Engagement Manager at McKinsey & Company
5-2023 - 12-2023
Engagement Manager at McKinsey & Company
9-2021 - 5-2023
Associate at McKinsey & Company
7-2021 - 9-2021
Climate Finance Fellowship at Freetown City Council

Education

9-2020 - 9-2021
Master of Public Policy MPP from Blavatnik School of Government, University of Oxford
2020 - 2021
Leadership Programme - Weidenfeld Hoffmann Trust from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 8 Location : Colombia Job Level : N/A Designation : Vicepresidente de Estrategia y Transformación at Banco Caja Social
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Insights For Selling To Manuel

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manuel is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Manuel

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Manuel move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Manuel take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Manuel

Personality Compatibility


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