Manuel Del Aguila Barbero

Judge
DISC Type : Dc

Senior Vice President - Global Growth Marketing at Crypto.com

London, England, United Kingdom

Overview

Manuel Del Aguila Barbero is the Senior Vice President of Global Growth Marketing at Crypto. com, with over 15 years of experience in TradFi and Web3. He specializes in building high-impact marketing models and managing large media budgets to drive user growth and ROI. Colleagues describe him as an empowering and people-first leader.

Interesting fact: Manuel was recognized by Google as one of the Top 20 Search Marketing Specialists in the UK.

Personality Overview

Generally Skeptic

Fast But Wary

Objective Thinker

They like to move fast and expect the same from others.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

Global Growth Strategy
He is responsible for driving Crypto. com's global user acquisition, engagement, and retention, with a focus on disciplined ROI, CAC, and LTV management.
Web3 & TradFi
His career bridges traditional finance and digital assets. He is currently focused on Crypto. com's expansion into TradFi, derivatives, and banking.
Marketing ROI
A consistent focus of his career has been optimizing large media and tech budgets (over £50M) to deliver measurable user growth, revenue, and ROI.

Media Appearances

Manuel has no verified media appearances

Work History

11-2024
Senior Vice President - Global Growth Marketing at Crypto.com
12-2022 - 10-2024
Title Global Head of Acquisition and Media at IG Group
12-2020 - 1-2022
Global Head of Media - Performance Marketing at IG
10-2019 - 12-2020
Head of Client Acquisition Operations - Performance Marketing at IG
10-2016 - 10-2019
Global Head of Paid Search at IG

Education

2010 - 2011
Master's Degree from Hult International Business School
2009 - 2010
Bachelor's Degree from St Mary’s University, Twickenham

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Leadership Designation : Senior Vice President - Global Growth Marketing at Crypto.com
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Insights For Selling To Manuel

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manuel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Manuel

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Manuel move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Manuel take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Manuel

Personality Compatibility


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