Manuel Mitola

Captain
DISC Type : DS

Founder & Managing Director at ctcHealth

Milan, Lombardy, Italy

Overview

Manuel is the Founder and Managing Director of ctcHealth, an advisory firm specializing in integrating AI into the pharmaceutical sector. With an MBA and experience from Eli Lilly and Menarini, hes a recognized expert in digital transformation. Colleagues describe him as creative, proactive, and a talented team player.

Originally from the Italian countryside, Manuel is pragmatic and practical. He is passionate about education, serving as a faculty member for an AI marketing course and as an Ambassador for his alma mater, IULM University, where he is recognized for his professional excellence and commitment.

Unique Fact: He speaks about "Centaurs" to describe human-AI collaboration in pharma and wrote the foreword for a book on ethical healthcare technology.

Personality Overview

Dynamic But Sincere

Consummate Professional

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in Pharma
His company's mission is to integrate AI into the pharma business. He is a frequent keynote speaker and trainer on this specific subject.
Digital Transformation
He has over nine years of experience leading digital innovation and omni-channel marketing strategies at major pharmaceutical companies like Eli Lilly and Menarini.
Ethical Technology
He contributed the foreword for a book focused on privacy, innovation, and patient empowerment through ethical healthcare technology, showing a clear interest in the topic.

Media Appearances

ctcHealth Consulting, Manuel Mitola, AI for Pharma. Featured in YouTube

See Now

Work History

4-2025
Founder & Managing Director at ctcHealth
8-2024 - 4-2025
Founder & Head of AI Consulting at ctcHealth
10-2025
Ambassador at IULM Alumni
11-2024
Faculty Member - AI For Pharma Marketing at CELforPharma
1-2024 - 6-2024
EMEA Hematology Marketing Manager at MENARINI Group

Education

2019 - 2021
Master of Business Administration - MBA from MIP Politecnico di Milano
2014 - 2017
Master's Degree in ''Digital Marketing Management'' from IULM University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Milan, Lombardy, Italy Job Level : Leadership Designation : Founder & Managing Director at ctcHealth
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Insights For Selling To Manuel

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manuel is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Manuel

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Manuel move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Manuel take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Manuel

Personality Compatibility


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