Manuel Pelaez

Questioner
DISC Type : c

Chief Executive Officer Colombia at Servinformación

Bogota, D.C., Capital District, Colombia

Overview

Manuel Pelaez is the CEO of Servinformación, a leading Colombian technology company specializing in geospatial solutions. As a second-generation leader and founder of three startups, he drives the companys international expansion with a goal of 70% international revenue by 2029. He holds a Masters in Industrial Engineering from Universidad de Los Andes.

He is passionate about leveraging technology for broader impact, showing deep interest in the role of AI in education and fostering an employee-centric company culture that prioritizes happiness. His leadership extends to promoting corporate sustainability, having achieved carbon neutrality for his companys direct operations.

As a startup founder, his venture was selected as the only Latin American startup for the 2016-2017 Lisbon Challenge.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

International Expansion
He is actively driving Servinformación's growth in Latin America, with a strategic goal for international markets to represent 70% of the company's revenue by 2029.
AI & Cybersecurity
He emphasizes that AI and cybersecurity are the core of modern competitiveness and showcases solutions at the company's annual technology forum.
Geospatial Intelligence
His core expertise involves using location intelligence and data analytics to solve business challenges like data fragmentation and help clients make data-driven decisions.

Media Appearances

Interview with Manuel Pelaez, Chief Executive Officer Colombia, Servinformación (PDF). Featured in Servinformación

See Now

Work History

1-2025
Chief Executive Officer Colombia at Servinformación
11-2023 - 1-2025
Vice President of Sales at Servinformación
1-2022 - 11-2023
VP Location Intelligence at Servinformación
1-2022
Co-Founder at Servipunto AI
5-2022
Co-Founder at Tiendosqui/Pediidos

Education

2013 - 2014
Magister from Universidad de Los Andes
2008 - 2012
Ingeniero Industrial from Universidad de Los Andes

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bogota, D.C., Capital District, Colombia Job Level : Leadership Designation : Chief Executive Officer Colombia at Servinformación
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Insights For Selling To Manuel

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manuel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Manuel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Manuel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Manuel take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Manuel

Personality Compatibility


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