Manuel Romero Sánchez

Critic
DISC Type : C

DCT Sales Manager LATAM at Munters

Apodaca, Nuevo León, Mexico

Overview

Manuel is an experienced Sales Manager at Munters, leading the Data Center Technologies business for the LATAM region. A Chemical Engineer from Tecnológico de Monterrey, he possesses deep expertise in the HVAC-R industry, sales management, negotiation, and driving regional growth strategies.

His professional interests point to a focus on high-level business strategy and financial news, indicated by his following of The Wall Street Journal and McKinsey & Company. He actively engages with his professional network across Latin America.

He has a long and successful tenure at Munters, progressing from project management to Managing Director and now a key regional sales leader.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Data Center Cooling
He leads sales for Munters' Data Center Technologies business in Latin America, focusing on specialized cooling and climate control solutions.
LATAM Market Growth
His career includes implementing sales strategies and expansion plans across Northern Latin America, with a focus on key accounts and regional growth.
HVAC-R Industry
He has a demonstrated history and strong professional background working within the HVAC-R industry, spanning multiple roles and responsibilities.

Media Appearances

Manuel has no verified media appearances

Work History

11-2024
DCT Sales Manager LATAM at Munters
11-2024
Sales Manager, Business Area Data Center Technologies, LATAM at Munters
1-2022 - 11-2024
PM Americas at Munters Corporation
12-2017 - 11-2024
Commercial Director N-LATAM at Munters
1-2007 - 12-2017
Managing Director at Munters

Education

1987 - 1991
Bachelor Degree from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 34 Location : Apodaca, Nuevo León, Mexico Job Level : Middle Designation : DCT Sales Manager LATAM at Munters
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Insights For Selling To Manuel

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manuel is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Manuel

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Manuel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Manuel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Manuel

Personality Compatibility


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