Maple Chen

Wildcard
DISC Type : csi

Principal at Accord Group Holdings LLC

San Francisco Bay Area, United States

Overview

Maple Chen is a Principal at Accord Group Holdings with over a decade of experience in the real estate private equity industry. Her role focuses on managing capital raising mandates and advisory assignments across Asia. She holds a Master of Science in Finance from the University of Rochester and a Bachelor of Science from Syracuse University.

Personality Overview

ROI Driven

Requires Proof

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Capital Raising
As a Principal, she is responsible for project management of capital raising mandates and was a critical component in an $800 million fund close for a client.
Real Estate PE
Her career is centered on private equity real estate, including roles in investment banking, multifamily acquisitions, and her current position at Accord Group.
Asian Markets
Her current responsibilities at Accord Group are specifically focused on managing capital raising and advisory assignments across Asia.

Media Appearances

Maple has no verified media appearances

Work History

4-2024
Principal at Accord Group Holdings LLC
12-2021 - 3-2024
Vice President at Accord Group Holdings LLC
8-2018 - 12-2021
Associate at Accord Group Holdings LLC
6-2016 - 7-2018
Acquisitions Associate at Resource
2-2015 - 6-2016
Investment Banking Associate at FBR

Education

2012 - 2013
Master of Science (MS) from University of Rochester - Simon Business School
2008 - 2012
BS from Syracuse University - Martin J. Whitman School of Management

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Principal at Accord Group Holdings LLC
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Insights For Selling To Maple

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maple is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Maple

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Maple move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Maple take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Maple

Personality Compatibility


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