María Cumana

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DISC Type : cd

Sr Director Digital Transformation, RGM and Insights Analytics Kellanova at Kellanova

Ciudad de México, México, Mexico

Overview

María es una alta directora en Kellanova, liderando la transformación digital, RGM y análisis de datos. Con experiencia previa en roles de liderazgo en Coca-Cola FEMSA y Kellogg, posee una visión integral de la cadena de valor en bienes de consumo y ha estudiado en la Kellogg School of Management y The Wharton School.

Fuera del trabajo, María es una apasionada defensora del empoderamiento de las mujeres en los campos de la ciencia y la tecnología. Celebra activamente las iniciativas que apoyan a las mujeres en STEM, buscando inspirar a la próxima generación de líderes en estas áreas cruciales.

Hecho único: Su pasión fundamental es la calidad de los datos, trabajando con dedicación en la implementación de políticas y procesos para garantizar su integridad como base del valor empresarial.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Advanced Analytics
Se enfoca en desarrollar capacidades de análisis avanzado para generar insights que permitan saltos cuánticos en la creación de valor sostenible para la empresa.
Women in STEM
Promueve y celebra activamente la participación y el liderazgo de las mujeres en ciencia, tecnología, ingeniería y matemáticas, destacando iniciativas corporativas en esta área.
Digital Transformation
Lidera la estrategia de transformación digital en Kellanova, utilizando datos y análisis para impulsar el crecimiento y la eficiencia en la organización.

Media Appearances

María has no verified media appearances

Work History

10-2023
Sr Director Digital Transformation, RGM and Insights Analytics Kellanova at Kellanova
2-2020 - 10-2023
Director Sr Insights & Analytics and Digital Transgormstion at Kellogg Company
2-2020 - 10-2023
Director Sr Insights & Analytics and Digital Transformation at Kellogg Company
10-2023
Directora de Planeación Operativa División México y Centroamérica at Coca-Cola FEMSA
10-2016 - 2-2020
Business Analytics and Data Governance Director at Coca-Cola FEMSA

Education

9-2022 - 9-2023
Chief Digital Officer from Northwestern University - Kellogg School of Management
2010 - 2010
EDP from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Ciudad de México, México, Mexico Job Level : Senior Designation : Sr Director Digital Transformation, RGM and Insights Analytics Kellanova at Kellanova
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Insights For Selling To María

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with María is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from María

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will María move?

  • Their decision making speed is somewhere in the middle.
  • Can María take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And María

Personality Compatibility


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