María Fernández Domingo

Questioner
DISC Type : c

Directora Financiera y Administrativa Nacional at D1 S.A.S

Bogota, D.C., Capital District, Colombia

Overview

María Fernández Domingo es la Directora Financiera y Administrativa Nacional de D1 S. A. S. , el retailer líder en Colombia. Con más de una década de experiencia en finanzas, comercio y negocio digital dentro del sector FMCG, posee una certificación del ICAEW y una licenciatura de la Universidad de Cantabria.

Según sus colegas, es una profesional comprometida, trabajadora y resiliente, con una gran capacidad de adaptación y aprendizaje. Muestra un gran orgullo por los logros de su equipo y está comprometida con el desarrollo profesional continuo.

Hecho único: Posee una experiencia única que combina la dirección financiera de alto nivel en el sector retail con la gestión comercial directa de un negocio de comercio electrónico.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Crecimiento del Retail
Como líder financiera en una de las empresas de retail más grandes de Colombia, está directamente involucrada en la estrategia de expansión y la rentabilidad de la red.
Planificación Financiera Estratégica
Su experiencia incluye la dirección de la planificación financiera, el análisis de inversiones, la elaboración de presupuestos y la previsión para una empresa multimillonaria.
Comercio Electrónico y Digital
Anteriormente gestionó el negocio de comercio electrónico para el Grupo DIA, supervisando las ventas, la propuesta de valor y la estrategia de marketing digital.

Media Appearances

María has no verified media appearances

Work History

6-2025
Directora Financiera y Administrativa Nacional at D1 S.A.S
1-2025
Directora Financiera Nacional at D1 S.A.S
12-2020 - 12-2024
Director Nacional de Planeación Financiera at D1 S.A.S
4-2018 - 10-2019
Responsable Comercial DIA e-Shopping at DIA Group
10-2014 - 4-2018
Business Controlling Manager at DIA Group

Education

2009 - 2013
Licentiate degree from Universidad de Cantabria
2012 - 2013
Licentiate degree from University of Miskolc

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Directora Financiera y Administrativa Nacional at D1 S.A.S
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Insights For Selling To María

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with María is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from María

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will María move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can María take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And María

Personality Compatibility


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