María Fernanda Vázquez de León

Critic
DISC Type : C

Sales and Marketing at Owner México

Nuevo León, Mexico

Overview

María Fernanda Vázquez de León is a sales and marketing professional specializing in the real estate sector at Owner México. Her expertise encompasses developing and executing comprehensive digital and traditional marketing strategies, managing budgets, and leading creative campaigns. She holds a degree in Advertising and Market Communication from Tecnológico de Monterrey.

Her background includes a strong focus on leadership, recognized by a diploma in Student Leadership for her active involvement in organizing student activities. This suggests a passion for team organization and community engagement, which she has carried into her professional management roles.

She is certified in Google Ads and has a background as a creative copywriter for national and international brands.

Personality Overview

Negotiator

Objective Thinker

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Digital Marketing Strategy
Her experience includes managing social media, paid digital media, and creating digital campaigns for various companies, including her current role in real estate.
Real Estate Marketing
Currently focuses on customer service and sales follow-up for properties at Owner México, combining her marketing and sales skills in this industry.
Creative Copywriting
Previously worked as a Creative Copywriter, creating concepts and scripts for B2B and B2C campaigns across traditional and digital media.

Media Appearances

María has no verified media appearances

Work History

9-2023
Sales and Marketing at Owner México
1-2020 - 9-2023
Gerente de Mercadotecnia at Grupo Refran
1-2019 - 1-2020
Gerente de Mercadotecnia at Co'business
2-2018 - 1-2019
Copywriter Creativo at La Sociedad, Comunicación y Publicidad
8-2017 - 1-2018
Social Media Specialist - Prácticas at Drive4Marketing

Education

2013 - 2017
Lic. En Publicidad y Comunicación de Mercados from Tecnológico de Monterrey
2010 - 2013
Education details unavailable from Prepa Tec Eugenio Garza Lagüera

More Information

Social Presence :

Prographics :

Exp : 10 Location : Nuevo León, Mexico Job Level : N/A Designation : Sales and Marketing at Owner México
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Insights For Selling To María Fernanda

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with María Fernanda is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from María Fernanda

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will María Fernanda move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can María Fernanda take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And María Fernanda

Personality Compatibility


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