María Leal Colino

Sharpshooter
DISC Type : DC

Consejera del Consejo Asesor at Fundación Woman Forward

Greater Madrid Metropolitan Area, Spain

Overview

María Leal Colino is the CEO and Founder of Plennio, an enterprise focused on social impact by providing comprehensive home care for the elderly. Recognized as one of the Top 100 Women Leaders in Spain, she leverages over 25 years of leadership experience to improve quality of life for seniors and support their families.

Driven by a mission to solve peoples problems, María is deeply committed to improving society. Her work involves creating practical solutions for employee wellness and work-life balance, particularly for those caring for aging parents. This dedication reflects a core philosophy of enabling people to focus on what is most important.

She has a Home Care Manager Certification from the California Association for Health Services at Home (CAHSAH), bringing a unique international perspective to her work in Spain.

Personality Overview

Fast But Analytical

Precise But Practical

Rigorous & Demanding

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

Elderly Care Innovation
As the founder of Plennio, she is dedicated to creating personalized, comprehensive care solutions for the elderly at home, focusing on improving their quality of life.
Social Entrepreneurship
Her professional headline and mission are explicitly focused on being an "Entrepreneur committed to social impact, " aiming to solve societal challenges through her business ventures.
Senior Talent Advocacy
She actively participates in initiatives like EJE&CON's "¿Por qué 52? " to combat ageism and promote the inclusion and sustainable management of senior talent in the workforce.

Media Appearances

María has no verified media appearances

Work History

9-2025
Consejera del Consejo Asesor at Fundación Woman Forward
7-2022
CEO at Plennio
4-2022
Miembro Foro RRHH at EJE&CON Asociación Española de Ejecutiv@s y Consejer@s
6-2021
Executive Advisor at Mentha Executive Search
6-2020 - 7-2022
General Manager at DEH Online

Education

Mujer y Liderazgo from IESE Business School
Home Care Manager Certification from California Association for Health Services at Home (CAHSAH)

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Madrid Metropolitan Area, Spain Job Level : Leadership Designation : Consejera del Consejo Asesor at Fundación Woman Forward
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Insights For Selling To María

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with María is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from María

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will María move?

  • They can take decisions very fast if you manage to convince them.
  • Can María take some risk or not?

  • The risks don’t matter much to them.

You And María

Personality Compatibility


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