Marília Moita (she / her) in

Marília Moita (she / her)

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Doctoral Programme Student at Universidade de Aveiro
📍 Porto, Porto, Portugal

Marília is a senior director in design and research, currently pursuing her PhD at the Universidade de Aveiro on the intersection of Emotion, UX, and AI. She has over 17 years of experience in leadership roles at companies like Oracle, Malwarebytes, and Talkdesk. People who have worked with her describe her as professional, dedicated, and a true leader.

Outside of her professional roles, Marília is a published author and a public speaker, frequently discussing topics like female leadership in design, digital accessibility, and customer experience. She is a vocal advocate for women in technology and enjoys reading books by female authors. In a recent podcast, she also mentioned being a Star Wars fan.

As a PhD student, she is researching how the use of AI makes people feel, moving beyond metrics of efficiency and automation.

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Experience
6 Years
Current Role
Doctoral Programme Student
Job Level
Mid-senior
Location
Porto, Porto, Portugal
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Marília cares about

Emotion in AI
Her current PhD research is focused on the intersection of Emotion, UX, and AI, exploring how AI-driven experiences impact human feelings.
Female Leadership
She is a frequent speaker on leadership, an advocate for women in tech, and has been nominated for Best Lead Designer awards.
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Career

Work history

1-2026
Doctoral Programme Student
Universidade de Aveiro
7-2025
Director, Experience Design
Oracle
10-2024 - 6-2025
Senior Director of Design & Research
Malwarebytes
11-2023 - 10-2024
Director of Research and Insights
Malwarebytes
2-2022 - 10-2023
Director Of Product Design - Platform
Talkdesk
In the press

Media appearances

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Education
2008 - 2010
Master
Universidade de Aveiro
2005 - 2008
Lic
Universidade de Aveiro
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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