Marc-Antoine Malouin

Examiner
DISC Type : cs

Co-fondateur & CEO at Ethnocare

Québec, Quebec, Canada

Overview

Marc-Antoine Malouin is the Co-founder and CEO of Ethnocare, a MedTech company that redefines prosthetic comfort through next-generation interface solutions. With a background in product design from Université Laval, he leads the companys mission to improve mobility for amputees, successfully expanding distribution to over 30 countries.

His passion for this field is deeply personal, stemming from his experience watching his mother struggle with uncomfortable orthopedic products. This inspired him to create thoughtful, user-centered solutions to enhance the quality of life for people with amputations and challenge the traditional prosthetics industry.

Ethnocare was the recipient of the prestigious MercadOr award in the New Exporter category, recognizing the companys international success.

Personality Overview

Process Oriented

Unexpressive

Status Quo Seeker

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Prosthetic Innovation
He is focused on developing advanced prosthetics that leverage air, sports, and textile technologies to improve comfort and reduce pain for users.
User-Centered Design
Emphasizes a design process that is centered on the human experience, co-creating products directly with users, doctors, and healthcare professionals to meet their real-world needs.
Global MedTech
Under his leadership, Ethnocare has expanded into more than 30 countries, and the company was recognized with an export award for its international growth.

Media Appearances

Marc-Antoine has no verified media appearances

Work History

5-2020
Co-fondateur & CEO at Ethnocare
9-2020 - 9-2022
Assistant d'enseignement et de recherche de 2ème cycle at Université Laval
9-2018 - 8-2020
Assistant d’enseignement 1er cycle at Université Laval
1-2019 - 5-2019
Product Design at Tarkett
1-2019 - 4-2019
Product Design at SNCF

Education

2017 - 2020
Bachelor of Arts - BA from Université Laval
2019 - 2019
6 months student exchange from Strate, Ecole de Design

More Information

Social Presence :

Prographics :

Exp : 2 Location : Québec, Quebec, Canada Job Level : Leadership Designation : Co-fondateur & CEO at Ethnocare
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Insights For Selling To Marc-Antoine

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc-Antoine is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Marc-Antoine

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Marc-Antoine move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Marc-Antoine take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Marc-Antoine

Personality Compatibility


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