Marc Edwards

Enigma
DISC Type : cid

Chief Habit Officer at HABIT NOW

Didcot, England, United Kingdom

Overview

Marc is the Chief Habit Officer at HABIT NOW, where he applies over two decades of experience in habit science and consumer behavior to foster brand growth. Educated in science at Imperial College London, he has held senior roles at Brand Genetics and RB. Colleagues value him as a crucial bridge between marketing and R&D.

Beyond his professional focus on human behavior, Marc is deeply passionate about canine behavior. He is the Head Trainer at Much Ado About Dogs, a service he founded to help owners build confident and harmonious relationships with their dogs, serving clients across the UK and beyond.

He uniquely combines a deep understanding of human consumer habits with a professional expertise in shaping canine habits and behavior.

Personality Overview

Hard To Convince

Persuasive & Assertive

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Consumer Habits
His current company, HABIT NOW, is built around using habit science to help brands reinforce or disrupt consumer patterns for profitable growth.
Canine Behavior
He runs a canine training and care service called 'Much Ado About Dogs', where he applies his passion for behavior to help dogs and their owners.
Brand Strategy
His work involves creating decision-making frameworks for ambitious brands, drawing from his experience as Co-Owner of the consultancy Brand Genetics.

Media Appearances

Marc has no verified media appearances

Work History

6-2025
Chief Habit Officer at HABIT NOW
11-2022
Head Trainer at Much Ado About Dogs
6-2022 - 12-2024
Co-Owner & Head of Business Performance at Brand Genetics
6-2016 - 6-2022
Co-Owner & Board Director at Brand Genetics
9-2014 - 5-2016
Head of Global CMI - ADW, Air Care & Pest at RB

Education

1998 - 2002
Science from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 17 Location : Didcot, England, United Kingdom Job Level : Leadership Designation : Chief Habit Officer at HABIT NOW
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Marc

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Marc take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Marc

Personality Compatibility


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