Marc Laitin

Initiator
DISC Type : Di

VP Product - Vertically Integrated Utilities at Kraken

Washington, District of Columbia, United States

Overview

Marc Laitin is a product and software leader with over 25 years of experience, currently serving as VP of Product at Kraken. An alumnus of Harvard University, he focuses on technology for consumer engagement and accelerating the worlds transition to a decarbonized future. Colleagues have described him as the "swiss army knife of tech leaders".

Marc is passionate about applying behavioral science to solve large-scale social challenges. He has founded and led ventures tackling issues like student absenteeism and is dedicated to working with talented entrepreneurs across the globe to build impactful companies.

Unique fact: Marc co-designed and founded a startup studio that builds enterprise software businesses to solve massive social problems.

Personality Overview

Friendly Challenger

Confident

Risk-Accepting

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Energy Decarbonization
His current professional mission at Kraken is to accelerate the global transition to a decarbonized future by transforming the energy and utilities landscape.
Social Impact Ventures
He co-founded and led a venture lab at ideas42 that builds companies from the ground up to solve massive social challenges like student absenteeism.
Product Leadership
With over 25 years of experience, he leads large R&D and product teams and is actively hiring product managers to grow his organization at Kraken.

Media Appearances

Marc has no verified media appearances

Work History

1-2025
VP Product - Vertically Integrated Utilities at Kraken
5-2024 - 12-2024
Head of North American Markets at Electron
2-2021 - 4-2024
Founder and Studio Lead at ideas42 Ventures
6-2017 - 2-2021
Managing Director, New Ventures at ideas42
11-2017 - 7-2018
Interim CEO at EveryDay Labs

Education

1992 - 1996
AB from Harvard University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Washington, District of Columbia, United States Job Level : Senior Designation : VP Product - Vertically Integrated Utilities at Kraken
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Marc

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Marc take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Marc

Personality Compatibility


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