Marc Van Eck in

Marc Van Eck

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Chief Growth Officer TBWA at TBWA\NEBOKO
📍 Netherlands

Marc van Eck is the Chief Growth Officer at TBWA, leveraging a background from Procter & Gamble and Bain & Company to specialize in brand strategy. A University of Groningen alumnus and best-selling author, he is often described by peers as energetic, creative, and daring.

Outside of his main role, Marc is a serial entrepreneur, co-owning brands like IAMTORO and Spikes & Sparrow. He is passionate about education, co-founding the Iris Academy, teaching at universities, and hosting a leadership interview series on YouTube called "Groei Gesprekken" (Growth Conversations).

He is the author of the international bestseller "Businessplan op 1 A4" ("The 1 Page Business Strategy"), which popularizes the OGSM method for strategic planning.

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Experience
3 Years
Current Role
Chief Growth Officer TBWA
Job Level
Leadership
Location
Netherlands
Personality Overview

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Decision Approach
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Priorities

Topics Marc cares about

Brand Positioning
A core focus of his consultancy work, having led major brand positioning projects for national brands like Odido, HEMA, and Achmea.
Internal Branding
Authored multiple bestselling books on the topic, establishing him as a leading expert in aligning employees with brand values to drive business success.
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Career

Work history

1-2023
Chief Growth Officer TBWA
TBWA\NEBOKO
1-2023
Independent boardroom consultant
Self-employed
9-2024
Marketing Adviesraad lid
Team Rockstars IT
8-2025
Lid raad van advies
ZO (zoschoon.nl)
10-2022
Co founder
Iris Academy
In the press

Media appearances

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Education
1988 - 1992
drs
University of Groningen
Education details unavailable
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Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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