Marc Van Eck

Doer
DISC Type : ds

Chief Growth Officer TBWA at TBWA\NEBOKO

Netherlands

Overview

Marc van Eck is the Chief Growth Officer at TBWA, leveraging a background from Procter & Gamble and Bain & Company to specialize in brand strategy. A University of Groningen alumnus and best-selling author, he is often described by peers as energetic, creative, and daring.

Outside of his main role, Marc is a serial entrepreneur, co-owning brands like IAMTORO and Spikes & Sparrow. He is passionate about education, co-founding the Iris Academy, teaching at universities, and hosting a leadership interview series on YouTube called "Groei Gesprekken" (Growth Conversations).

He is the author of the international bestseller "Businessplan op 1 A4" ("The 1 Page Business Strategy"), which popularizes the OGSM method for strategic planning.

Personality Overview

Long-term Focused

Results Focused

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Brand Positioning
A core focus of his consultancy work, having led major brand positioning projects for national brands like Odido, HEMA, and Achmea.
Internal Branding
Authored multiple bestselling books on the topic, establishing him as a leading expert in aligning employees with brand values to drive business success.
Growth Strategy
As Chief Growth Officer, he helps clients define and achieve commercial goals, frequently using the OGSM framework from his well-known book, "Businessplan op 1 A4".

Media Appearances

Marc has no verified media appearances

Work History

1-2023
Chief Growth Officer TBWA at TBWA\NEBOKO
1-2023
Independent boardroom consultant at Self-employed
9-2024
Marketing Adviesraad lid at Team Rockstars IT
8-2025
Lid raad van advies at ZO (zoschoon.nl)
10-2022
Co founder at Iris Academy

Education

1988 - 1992
drs from University of Groningen
Education details unavailable from --

More Information

Social Presence :

Prographics :

Exp : 3 Location : Netherlands Job Level : Leadership Designation : Chief Growth Officer TBWA at TBWA\NEBOKO
URL has been copied!

Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Marc

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Marc take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Marc

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.