Marc van Eck is the Chief Growth Officer at TBWA, leveraging a background from Procter & Gamble and Bain & Company to specialize in brand strategy. A University of Groningen alumnus and best-selling author, he is often described by peers as energetic, creative, and daring.
Outside of his main role, Marc is a serial entrepreneur, co-owning brands like IAMTORO and Spikes & Sparrow. He is passionate about education, co-founding the Iris Academy, teaching at universities, and hosting a leadership interview series on YouTube called "Groei Gesprekken" (Growth Conversations).
He is the author of the international bestseller "Businessplan op 1 A4" ("The 1 Page Business Strategy"), which popularizes the OGSM method for strategic planning.
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